Providing your dog with a balanced diet of nutritious dog food will ensure they get adequate amounts of protein, fat and fiber. All three are essential to your dog’s health and happiness — and all three can be found in every IAMS™ product we produce. Learn more about how these three vital elements can support your dog’s whole-body health.

Protein Protein helps keep your dog’s muscles strong.
Protein helps keep your dog’s muscles strong. It also provides the amino acids necessary to build and repair proteins in their body. Many of these amino acids must be acquired through a dog’s diet.
Recipes contain animal-based proteins that provide the essential amino acids dogs need. Plus, we conduct special refining and quality assurance tests to ensure we only use high-quality, highly digestible protein sources for increased digestibility.

Fat gives your dog energy and helps nourish their skin and coat.
Fat provides energy. Your dog needs two types of fatty acids: omega-6 andomega-3 fatty acids. Omega-6 fatty acids are found in chicken fat and corn.Omega-3 fatty acids are found in ingredients such as canola, fish meal or oil, andflax. Both types help nourish and support your dog’s skin and coat.
Fiber and prebiotics help support your dog’s digestion.
IAMS™ dog food recipes feature a tailored blend of natural fiber from ingredients like beet pulp, as well as prebiotics to help support your dog’s digestion. Research has shown that moderately fermentable fiber, such as beet pulp, enhances intestinal health.
Feeding your dog a balanced diet that contains the right amounts of protein, fats and fiber is one of the most important ways you can care for and nourish them. To see the di!erence a healthy diet can make in your dog, feed them an IAMS recipe that’s tailored to their unique dietary needs, such as their size, age and breed. Are you ready to See the Wow?
We asked dog owners* how many hours a day they think their adult dog sleeps. The answers averaged around 9.7 hours. Truth is, dogs normally sleep around 12-14 hours a day. (Cats sleep 12-16 hours, which is why it’s called a “catnap,” we presume.) “Normal” can depend on lots of things. Bigger breeds definitely need more z’s. Older dogs tire quicker and sleep more. Growing puppies need up to 20 hours a day. Being cute must really be tiresome.
But why do they sleep so much? We’re not going to let sleeping dogs lie; we’re getting to the answers.
Dogs spend less time in deep REM sleep, so they’re able to wake quickly and be ready to go — whether it’s responding to danger or the opening of a bag of chips. It also means they need to doze more often to make up for that lack of truly restful sleep.
In general, carnivores need more rest. “In their wild dog and wolf days, it was a hunt for food, bringing down large prey, then feasting,” says
Opens a new windowDr. Jo Gale, BVetMed CertLAS MRCVS, Senior Manager, Global Science Advocacy at Waltham Petcare Science Institute. “They’d spend a long time digesting and may not eat for a few days. There’s a tendency to conserve energy.” Just think about how you feel after eating a huge steak. Incoming meat coma. Goodbye, belt. Hello, sofa.
Yawn. When owners are out of the house, dogs often sleep simply because they’re bored. They’re not into books and haven’t quite figured out how to turn on the TV, so why not catch a few extra winks? Plus, they want to be super refreshed when you come back home in the evening.
Some dogs like to sleep longer and some dogs are just lazier than others. According to
Opens a new windowDr. Tammie King, Applied Behavior Technical Leader at Waltham Petcare Science Institute, “You might see more sleeping after intense exercise or they’ve gone to a pet sitter or boarding center due to high stimulation.” There’s usually no cause for concern unless they seem lethargic and lose interest in playing or eating, or begin listening to a lot of emo music.
Their wild days long gone, dogs have adapted their sleep schedules to match humans’ sleep schedules. Sort of. They still might get you up in the night or early morning before your alarm goes off. It’s best to exercise them in the morning and evening so they’re more tired — and have used the facilities — right before everyone else goes to sleep.
Now, the only question remaining is, what do you think your dog dreams about?
*Surveyed U.S. dog owners, age 18+
Sample Size: n=201
Fielded May 8-10, 2020

