Why IAMS™?

about us hero
arrow down


Puppies have higher nutrient requirements

The growth rate of a puppy is 12 times that of human babies

Puppies are more susceptible to diseases

Puppies need more digestible food than adults
1  OF 3
Dogs grow more rapidly than larger breeds

Dogs are more active than those of large breed

Dogs are more susceptible to gum dieases

They have poor skin barrier function
2  OF 3
Dogs are more prone to joint problems

Dogs have different digestion abilities

They become adults after 14-24 months of age

They have a shorter lifespan than small and medium breed dogs
3  OF 3


For over 73 years, IAMS™ has been providing a wide range of premium recipes tailored to meet the unique needs of different dogs.

WHO I am logo


1940 history

The 1940s

In 1946, Paul F. IAMS™ establishes his pet food company with the belief that innovation will lead to superior quality, thus enhancing the health of dogs and cats.

history 1950

The 1950s

In the 1950s, the first IAMS™ product, IAMS™ 999, is launched. It is the first pet food to use animal-based protein as the primary protein source in a pet food.

history 1960

The 1960s

IAMS™ researchers are busy in the 1960s, launching IAMS™ Plus after 11 years of formula research, as well as realizing the importance of beet pulp for intestinal health.

history 1970

The 1970s

During the 1970s, IAMS™ introduces a new product, IAMS™ Chunks for Dog, and debuts the iconic paw print logo.

history 1980

The 1980s

In the 1980s, IAMS™ changes the face of the pet food aisle, introducing pet formulas based on life stages by launching a custom puppy formula. IAMS™ also debuts the “rainbow of colors” packaging design, IAMS™ Cat Food, and IAMS™ Biscuits for Dog.

history 1990

The 1990s

The ’90s is a decade of innovation for IAMS™ as it introduces a line of natural pet food, canned cat food, and research showing the connection between omega-6, omega-3, and healthy skin and coat.

history 2000

The 2000s

In the 2000s, IAMS™ introduces IAMS™ Premium Protection, the most advanced IAMS™ formula yet, and adds DHA to all puppy formulas to help brain development.

history 2010

The 2010s

In the past few years, IAMS™ has stayed busy, introducing Shakeables dog treats, IAMS™ Woof Delights, and IAMS™ Purrfect Delicacies, and updating package designs for several iconic product families.

history 2019


IAMS™ is launched in India with four key variants, crafted for the unique needs of dogs based on their life-stage and breed.