Providing your dog with a balanced diet of nutritious dog food will ensure they get adequate amounts of protein, fat and fiber. All three are essential to your dog’s health and happiness — and all three can be found in every IAMS™ product we produce. Learn more about how these three vital elements can support your dog’s whole-body health.

Protein Protein helps keep your dog’s muscles strong.
Protein helps keep your dog’s muscles strong. It also provides the amino acids necessary to build and repair proteins in their body. Many of these amino acids must be acquired through a dog’s diet.
Recipes contain animal-based proteins that provide the essential amino acids dogs need. Plus, we conduct special refining and quality assurance tests to ensure we only use high-quality, highly digestible protein sources for increased digestibility.

Fat gives your dog energy and helps nourish their skin and coat.
Fat provides energy. Your dog needs two types of fatty acids: omega-6 andomega-3 fatty acids. Omega-6 fatty acids are found in chicken fat and corn.Omega-3 fatty acids are found in ingredients such as canola, fish meal or oil, andflax. Both types help nourish and support your dog’s skin and coat.
Fiber and prebiotics help support your dog’s digestion.
IAMS™ dog food recipes feature a tailored blend of natural fiber from ingredients like beet pulp, as well as prebiotics to help support your dog’s digestion. Research has shown that moderately fermentable fiber, such as beet pulp, enhances intestinal health.
Feeding your dog a balanced diet that contains the right amounts of protein, fats and fiber is one of the most important ways you can care for and nourish them. To see the di!erence a healthy diet can make in your dog, feed them an IAMS recipe that’s tailored to their unique dietary needs, such as their size, age and breed. Are you ready to See the Wow?
Does your mature dog sniff at his bowl and walk away instead of digging in? You may think he’s just being picky, but it’s important to keep an eye on how much he’s eating — especially if he’s a senior. While age-related diminishment of the senses of smell and taste may account for some of his disinterest in food, appetite loss can also indicate a serious medical problem.
“It’s important to give your dog enough calories because weight loss can be debilitating to senior pets,” says Wendy Brooks, D.V.M., who warns that a loss in appetite should be mentioned to your vet. A good rule of thumb: If your pet hasn’t eaten in a day, make a visit to the vet. Here are six ways to entice your canine friend with a nourishing meal.

Many animals find canned food more palatable because they like the taste and texture, Brooks says. You can top their favorite dry food with room-temperature wet food.
Dogs like a warm or room-temperature (not hot or cold) meal. Avoid serving him day-old wet food from the refrigerator, and keep his food away from heat. Another reason he might not be eating: It's too hot outside.
Dogs prefer consistency when it comes to their food. Don't change every day, but try a new flavor, such as lamb or chicken, and see if he responds (it may trigger his sense of smell). To avoid an upset stomach, introduce a new food by mixing it with his old food in equal increments each day.
Common mature-dog health issues, such as arthritis or joint pain, can make it difficult for him to access his bowls. Keep food and water where he spends most of his time. Put a water bowl on all floors of the house, too.
Older pets are at a higher risk of dehydration. Provide a clean bowl with fresh water at all times. It will help prevent disease, such as a kidney condition, and aid in digestion.
Dogs are people pleasers. If you see him eating, give him a little verbal reward. He'll know it makes you happy and will repeat the behavior.