There’s no doubt dogs are affectionate creatures. And they have numerous ways of showing it. So what’s the deal when your furry friend comes up and gives you a big ol’ pooch smooch? Let’s take a tongue-in-cheek look into why.

Dogs are oral creatures and gather a lot of information about their surroundings through taste and smell. Maybe you’re salty after a sweaty run. Maybe you’ve got barbecue sauce on your face. “Dogs can smell a lot better than we can,” says Opens a new windowDr. Jo Gale, BVetMed CertLAS MRCVS, Senior Manager, Global Science Advocacy at Waltham Petcare Science Institute, “so they find a lot more things interesting to lick than we can.” This despite the fact dogs only have about 1,700 taste buds compared to around 9,000 in humans.
In a poll* of dog owners, IAMS™ found a large majority (75%) believe dogs lick people to offer friendliness. That’s definitely a correct assumption. Licking has been a social behavior among dogs since the days of great-great-great granddaddy wolf. 'It’s a standard canine greeting to lick others around the face,” agrees Opens a new windowJames Serpell, B.S., Ph.D., Professor of Humane Ethics & Animal Welfare at the University of Pennsylvania School of Veterinary Medicine. “Junior members of the pack will run around and lick the mouths of more senior members.” Your dog considers you part of their pack, so it’s their way of greeting and welcoming you. Or maybe you still have that barbecue sauce on your face.
In ancient Greece, dogs at the shrine of Asclepius were trained to lick patients. In the Middle Ages, Saint Roch was said to have been cured of a plague of sores through his dog’s licks. The French even have a saying, “langue de chien, langue de médecin,” which translates to, “a dog’s tongue, a doctor’s tongue.”

Don’t cancel your health insurance just yet. While dogs’ saliva does have some possible bactericidal properties against some types of bacteria, it can put you at the risk of exposure to others. Too much licking can also reopen the wound and cause further infection. With modern medicine, you’re much better off hitting the first-aid kit.
And that myth about dogs’ mouths being cleaner than humans’? Not true — both contain over 600 types of bacteria. You’re welcome for that image.
While an occasional canine kiss is “aww”-inducing, some dogs can overdo it to the point of annoyance. When this happens, the best thing to do is “completely ignore it and give no attention,” suggests Dr. Jo Gale. “When they stop, provide them with attention.” Over time your dog will learn to scale back on the smooches.
*Surveyed U.S. dog owners, age 18+
Sample Size: n=201
Fielded May 8-10, 2020
Healthy joints and proper weight are especially important for dogs that grow to be more than 50 pounds. But not all large- and giant-breed adult dogs have the same nutritional needs. Is your dog getting proper exercise? Is she about to have puppies? Special conditions can dramatically affect your dog’s nutritional demands. Giving her a food specially formulated for her large size, life stage and activity level is the easiest way to make sure she’s getting the nutrients she needs.
To address the special needs of your large- or giant-breed dog, look for these features:
These components are key to good nutrition. Look for them in treats, wet dog food, or dry dog food, such as IAMS™ ProActive Health™ Adult Large Breed.
Joint health is a big concern for owners of large- and giant-breed dogs. A large- or giant-breed formula that contains high-quality protein can help nourish healthy joints. Vitamins and minerals help promote the production of cartilage. Also, keeping your dog at a healthy weight will help minimize joint stress.
Dogs with lower activity levels and dogs that have been neutered or spayed are all prone to weight gain. Controlling your dog’s weight is an important step toward protecting against the health effects of excess weight, such as diabetes or joint health problems. If you use a weight-management food, look for these characteristics:
Pregnant dogs have substantial nutrition requirements. Starting in the seventh week of her pregnancy, a mother dog will need to increase her energy intake up to 50% by the time she gives birth and increase it even more when she starts nursing her puppies. Because she may lose her appetite at times, it's important that she eats a nutrient-dense food. A complete, balanced puppy formula can give her the extra nutrients she needs. But avoid puppy food created for large and giant breeds; these formulas contain specially adjusted levels of energy and minerals that may not be sufficient for a pregnant or nursing dog.
Dogs who grow to be more than 50 pounds are considered mature or senior at age 5 or 6, which is earlier than small-breed dogs. So, it’s critical to make a proactive transition to a specially formulated mature diet, such as IAMS™ ProActive Health™ Mature Adult Large Breed, to help keep your dog healthy and active as she ages.

