There’s no doubt dogs are affectionate creatures. And they have numerous ways of showing it. So what’s the deal when your furry friend comes up and gives you a big ol’ pooch smooch? Let’s take a tongue-in-cheek look into why.

Dogs are oral creatures and gather a lot of information about their surroundings through taste and smell. Maybe you’re salty after a sweaty run. Maybe you’ve got barbecue sauce on your face. “Dogs can smell a lot better than we can,” says Opens a new windowDr. Jo Gale, BVetMed CertLAS MRCVS, Senior Manager, Global Science Advocacy at Waltham Petcare Science Institute, “so they find a lot more things interesting to lick than we can.” This despite the fact dogs only have about 1,700 taste buds compared to around 9,000 in humans.
In a poll* of dog owners, IAMS™ found a large majority (75%) believe dogs lick people to offer friendliness. That’s definitely a correct assumption. Licking has been a social behavior among dogs since the days of great-great-great granddaddy wolf. 'It’s a standard canine greeting to lick others around the face,” agrees Opens a new windowJames Serpell, B.S., Ph.D., Professor of Humane Ethics & Animal Welfare at the University of Pennsylvania School of Veterinary Medicine. “Junior members of the pack will run around and lick the mouths of more senior members.” Your dog considers you part of their pack, so it’s their way of greeting and welcoming you. Or maybe you still have that barbecue sauce on your face.
In ancient Greece, dogs at the shrine of Asclepius were trained to lick patients. In the Middle Ages, Saint Roch was said to have been cured of a plague of sores through his dog’s licks. The French even have a saying, “langue de chien, langue de médecin,” which translates to, “a dog’s tongue, a doctor’s tongue.”

Don’t cancel your health insurance just yet. While dogs’ saliva does have some possible bactericidal properties against some types of bacteria, it can put you at the risk of exposure to others. Too much licking can also reopen the wound and cause further infection. With modern medicine, you’re much better off hitting the first-aid kit.
And that myth about dogs’ mouths being cleaner than humans’? Not true — both contain over 600 types of bacteria. You’re welcome for that image.
While an occasional canine kiss is “aww”-inducing, some dogs can overdo it to the point of annoyance. When this happens, the best thing to do is “completely ignore it and give no attention,” suggests Dr. Jo Gale. “When they stop, provide them with attention.” Over time your dog will learn to scale back on the smooches.
*Surveyed U.S. dog owners, age 18+
Sample Size: n=201
Fielded May 8-10, 2020
Active dogs thrive on diets high in fat. To preserve a high-fat dry kibble diet, however, is a challenge. The IAMS research team met that challenge with an effective preservative system used in all our dry dog food products, such as IAMS™ ProActive Health™ Adult MiniChunks.
The preservative system features a special blend of mixed tocopherols. Tocopherols are antioxidants extracted from vegetable oils. There are four major types of tocopherols. Vitamin E, also known as alpha-tocopherol, is commonly used in dog foods, though a specific mixture of the different tocopherols protects against rancidity.
Our preservative system slows the rate of oxidation and allows for an extended shelf life.
Wet foods, such as IAMS™ ProActive Health™ with Chicken and Whole Grain Rice Pate, do not require preservatives because they are preserved by packaging. When the ingredients are mixed and ready for cooking, the mixture is packed into cans, trays or pouches and cooked in a retort. Similar in principle to a pressure cooker, the retort sterilizes and preserves the product.
The cans, trays or pouches are then cooled under conditions that assure product sterility and container integrity.
Thorough shelf-life testing is conducted on all our products. In general, shelf lives for various types of products are:
24 months for wet foods
16 months for dry foods
12 months for biscuits
By using a preservative system in our dry dog food and preservation through packaging in our wet dog food, IAMS makes sure the food your dog eats is well-balanced and nutritionally beneficial.
