How much do you know about the food you’re buying for your puppy? When shopping for puppy food, pay attention to these three sections of a dog food label.
This section lists all the ingredients that make up the product. The ingredients are listed in descending order according to weight before cooking. In dry food, look for a source of high-quality animal-based protein: chicken or lamb, for example. Dogs thrive on animal proteins.
Manufacturers who use large amounts of vegetable proteins might be saving money by providing basic — but not optimal — nutrition. You should also avoid artificial colors and flavors, which offer no nutritional benefits.
Near the ingredient panel should be a chart of percentages called the 'guaranteed analysis.' These figures reveal the basic nutrient makeup of the dog food's formula and protein content. The minimum percentages of protein and fat and the maximum percentages of fiber and moisture (water) should be listed.
This information must be included on the label by law. A toll-free number or web address for the manufacturer may also be listed. Manufacturers who list a phone number, such as IAMS™, generally have a high-quality product and welcome consumer calls and questions. If you would like information about IAMS products, visit our website or call us toll-free at 800-525-4267.

Chicken, a complete protein source, is a key ingredient in IAMS™ dog foods, including IAMS™ ProActive Health™ Adult MiniChunks. As an animal-based protein, chicken can help maintain your dog’s muscle structure and naturally provides all the amino acids essential to carnivorous animals such as dogs. Plus, chicken adds great flavor.
Learn more about chicken’s role in your dog’s complete, well-balanced diet.
Common chicken ingredients in dog food include chicken, chicken meal, chicken byproduct meal and chicken fat:
Another common chicken-based ingredient is natural chicken flavor, also called chicken digest. Natural chicken flavor adds palatability and nutrients. It is high-quality protein and fat material that has been reduced to amino and fatty acids to improve flavor through an enzymatic process.
Internal organs are rich sources of protein, fats and minerals, such as iron, that are essential to dog health and add to the palatability of the pet food. Including some ground bone provides a good source of minerals, such as calcium. Some pet-food manufacturers formulate their products without such ingredients to appeal to dog owners, rather than to help dogs achieve optimal health. However, the nutritional needs of dogs are not the same as the nutritional needs of humans.
Dried chicken-protein sources in our chicken-based dog foods undergo an extra refining process. Refined chicken meal and chicken byproduct meal are excellent and complete sources of protein because they naturally contain each of the amino acids that are essential to dogs.

