Unlike larger-breed dogs that are considered mature at age 5, medium-breed dogs are usually called mature or senior at age 7. By this time, their nutritional requirements are changing. You can help keep your medium-breed dog active, happy and healthy with a specially formulated mature or senior diet that delivers highly digestible, enhanced nutrition.
Your dog might be aging in a number of ways. He may have a dull, dry coat and flaky skin, declining activity or weight gain, decreased immune system response, more frequent intestinal problems, joint stiffness and a loss of lean muscle mass. It’s true that a mature or senior dog generally needs fewer calories, but to address special mature or senior concerns, your dog still needs high-quality protein and carefully balanced nutrients.
What your medium-breed dog needs is a high-quality, balanced maintenance food formulated for his changing metabolism. Look for options with these age-essential dietary components:
These ingredients are the keys to mature or senior nutrition whether you feed dry or wet dog food or give your dog treats.
Older, less active dogs are prone to weight gain. Controlling your dog’s weight can help minimize health complications such as diabetes or joint stress. Your dog can benefit from a weight-control diet with these key characteristics:

Your new puppy's first meals at home are very important. Find out what formula your puppy has been eating, and continue feeding this food for a day or two after you bring him home. If you want to change his diet to a premium food such as IAMS™ ProActive Health™ Smart Puppy Original , gradually move him to the new formula and help avoid intestinal upsets by using the following steps:
Day 1: Fill your dog's bowl with 75% of his old food and 25% of IAMS ProActive Health Smart Puppy Original.
Day 2: Mix his former food and IAMS ProActive Health Smart Puppy Original in a 50/50 ratio.
Day 3: Feed your dog a mixture that's 75% IAMS ProActive Health Smart Puppy Original and 25% former food.
Day 4: Feed 100% of IAMS ProActive Health Smart Puppy Original.
To feed a puppy from weaning to 4 months of age, offer a 100% complete and balanced premium puppy formula. To determine each serving size, start with the daily amount recommended by the feeding guidelines on the pet food label, and divide that number by the number of times a day (usually three times) you plan to feed your puppy.
Serve the food at room temperature and remove the bowl within 30 minutes after he's done eating. After four months, you can feed a puppy twice daily on a regular schedule.
Don't add nutritional supplements to your dog's diet. Adding commercial dietary supplements or 'people food' such as hamburger, eggs, cottage cheese, or cow's milk is unnecessary and might even do more harm than good.