Unlike larger-breed dogs that are considered mature at age 5, medium-breed dogs are usually called mature or senior at age 7. By this time, their nutritional requirements are changing. You can help keep your medium-breed dog active, happy and healthy with a specially formulated mature or senior diet that delivers highly digestible, enhanced nutrition.
Your dog might be aging in a number of ways. He may have a dull, dry coat and flaky skin, declining activity or weight gain, decreased immune system response, more frequent intestinal problems, joint stiffness and a loss of lean muscle mass. It’s true that a mature or senior dog generally needs fewer calories, but to address special mature or senior concerns, your dog still needs high-quality protein and carefully balanced nutrients.
What your medium-breed dog needs is a high-quality, balanced maintenance food formulated for his changing metabolism. Look for options with these age-essential dietary components:
These ingredients are the keys to mature or senior nutrition whether you feed dry or wet dog food or give your dog treats.
Older, less active dogs are prone to weight gain. Controlling your dog’s weight can help minimize health complications such as diabetes or joint stress. Your dog can benefit from a weight-control diet with these key characteristics:

By now we all know obesity is unhealthy—for both people and pets. But do you know just how many health problems it can cause for your dog? Diabetes, bone and joint damage, decreased liver function, heart disease, increased blood pressure, and a heightened risk of cancer are just a few of the serious health issues caused by obesity. That’s a scary list. Protect your pooch by taking a proactive approach to keeping the pounds off. Here are some ways to do it.
Dogs do better with a controlled amount of food on a schedule. While some dogs can handle eating from an always-full and ever-present dog bowl, most will overeat if food is always available.
There are lots of dog foods out there, all offering something different. When it comes to keeping obesity in check, IAMS™ ProActive Health™ Adult Weight Control and IAMS Healthy Naturals™ Weight Management with Chicken formulas are great choices.
Your dog’s your pal, so it’s difficult not to share your tasty bacon or a bite of steak with him when he gives you those big, pleading eyes. But trust us—it’s worth it to resist. Feeding Fido “people food” ups his food and fat intake significantly. Plus, it creates bad habits: A dog that’s not fed from the table won’t learn to beg.
Obviously, a great way to keep your dog trim and fit is with some good exercise sessions. When you don’t have a lot of time, do short sessions of fetch or tug-of-war. Take it to the next level by jogging with your dog, tossing the Frisbee®, or starting agility training. And here’s a bonus: A dog that gets enough exercise is less likely to act out.
Of course you want to reward your dog when he’s good—but don’t forget that those treats can add up. Pay attention to the calorie and fat content of the treats you give. More importantly, take note of how many goodies you’re doling out—and how often.
Most of the time, a dog is overweight because he’s taking in more calories than he’s burning. But it is possible that there is a larger problem at work. If you’ve tried maintaining your dog’s diet and increasing exercise and still aren’t seeing results, talk to your veterinarian about a possible thyroid or other metabolic disorder.
Don’t get discouraged if you slip up every once in a while or don’t see results right away. Battling obesity is done day to day—it’s about forming good habits and being disciplined. By following the tips above and showing a little dedication, you’ll be on your way to having a healthier, happier dog.