Unlike larger-breed dogs that are considered mature at age 5, medium-breed dogs are usually called mature or senior at age 7. By this time, their nutritional requirements are changing. You can help keep your medium-breed dog active, happy and healthy with a specially formulated mature or senior diet that delivers highly digestible, enhanced nutrition.
Your dog might be aging in a number of ways. He may have a dull, dry coat and flaky skin, declining activity or weight gain, decreased immune system response, more frequent intestinal problems, joint stiffness and a loss of lean muscle mass. It’s true that a mature or senior dog generally needs fewer calories, but to address special mature or senior concerns, your dog still needs high-quality protein and carefully balanced nutrients.
What your medium-breed dog needs is a high-quality, balanced maintenance food formulated for his changing metabolism. Look for options with these age-essential dietary components:
These ingredients are the keys to mature or senior nutrition whether you feed dry or wet dog food or give your dog treats.
Older, less active dogs are prone to weight gain. Controlling your dog’s weight can help minimize health complications such as diabetes or joint stress. Your dog can benefit from a weight-control diet with these key characteristics:

Many factors influence the overall health of your dog’s skin and coat: His diet and grooming schedule, the presence of parasites and seasonal changes can all play a role. Whether your dog is prone to skin issues or you want to ensure your pup’s health for years to come, you’ll need to keep a few key things in mind.
Regular veterinary checkups will ensure that your dog is disease- and parasite-free. Flea-bite allergy and external parasites, such as mange, are primary causes of hair loss and skin problems.
In addition to scheduling checkups, check your dog’s hair and skin at least once a week for signs of fleas (flea dirt or bites), mange or other skin conditions, and hair loss.
If your dog’s skin seems thick or scaly or lacks elasticity, or if you notice hair loss, these signs might indicate a nutritional deficiency. Check with your veterinarian, and try feeding him a premium food. It will usually take between six and eight weeks after a diet change to see results. If your pet continues to scratch and chew his skin, consult a veterinarian.
When looking for a dog food that will promote good skin and coat health, keep the following in mind:
What's the best thing you can do for your dog’s skin and coat health? Feed a high-quality food packed with protein, such as IAMS™ ProActive Health™ Adult MiniChunks. Dogs are best fed as carnivores: They need protein and thrive on diets rich in animal-based protein sources. Additionally, their hair is actually 95% protein! Although coat growth varies by breed, the combined growth of all the hair can add up to 100 feet per day in some dogs. This means that nearly 30% of the animal’s daily protein requirement is used just for coat growth during some seasons.
Premium pet foods are carefully formulated to be complete and balanced, which means the food includes all of the nutrients your pet needs. Ingredients in premium foods are highly digestible so your dog's body uses the nutrients efficiently. Less costly foods might contain lower-quality proteins. Though a bag of premium food may cost a bit more than other brands, you might be able to feed less, which minimizes the cost difference.
It’s easy to spot a healthy-looking dog: He has a gleam in his eye, a bounce in his step and a glossy, healthy coat. That glow is a reflection of your dog’s overall health and a good gauge of what’s going on inside and outside.
Regular grooming helps take care of the “outside” by removing loose hair, dirt and mats, and distributing skin oils. Grooming lets you check your pet closely, catching any skin problems early. Plus, your dog will love the attention!
As dogs age, their skin might become more sensitive. Select a mild dog shampoo for your older dog. Shampoos made from coconut or palm oils are the mildest. Unusual or “doggy” odors can signal disease, so if odors persist, contact your veterinarian. Do not use human shampoos because they are often too harsh for a dog’s skin.
When bathing your dog, be sure to rinse him thoroughly. Residue left on the skin can be irritating. You might want to follow the shampoo with a hair conditioner to control static electricity and add extra body or sheen.
During the summer, pay close attention to your dog’s skin and coat. Many dogs shed a winter coat and others face flea problems, so it’s a good time to evaluate your dog’s skin and coat condition to nip any problems in the bud.
Attention to your dog's coat and skin from the inside out will produce a healthy, lively dog that is a joy to look at — and a pleasure to live with — every day!

