Keeping your puppy’s skin and coat healthy is as easy as 1-2-omega-3. Feeding studies have shown that dogs thrive on high-quality animal proteins from chicken, fish, lamb and eggs. IAMS™ ProActive Health™ Smart Puppy Original and other IAMS formulas are made with these highly digestible proteins, which promote excellent skin and coat condition and enhance your dog’s overall health and well-being. When your dog’s coat looks good, the rest of his body will likely be well nourished, too.
Learn more about two important nutrients that can maintain your puppy’s skin and coat health.
Fat plays a key role in keeping your puppy’s skin and coat in top condition. Fat not only provides energy, but it’s also a source of essential fatty acids that are necessary for the skin’s healthy structure. Fatty acids in the diet keep the skin moist and supple. They also contribute to a thick, lustrous and healthy coat. The lack of or imbalance of fatty acids can cause dry, scaly skin and brittle hair. A diet with vitamin-rich fish oils is vital to your puppy’s coat health and appearance.
Although there are many kinds of fatty acids, a few are important to coat health and appearance:
An appropriate balance of omega-6 and omega-3 fatty acids helps maintain your dog’s healthy skin and coat. An optimal range of omega-6 to omega-3 fatty-acid ratios is between 5:1 and 10:1 to enhance skin and coat quality and help nutritionally manage skin and coat conditions.
DHA (docosahexaenoic acid) is a key nutrient found naturally in breast milk and is important for a baby’s neural development. And just like a baby, a puppy’s ability to learn depends on healthy brain development.
At 6 weeks, a puppy's brain mass is approximately 70% developed. At this stage and in the months ahead, feeding your puppy a diet rich in DHA can help support neural development. Premium puppy foods such as IAMS™ ProActive Health™ Smart Puppy provide DHA in their formulas.

Dogs are as unique as people, but despite their differences, they all need a well-balanced diet for good health. However, dogs of different ages and sizes have different nutritional needs, and this is especially true for puppies. When you factor in developmental needs, ingredients and your puppy’s size and breed, choosing the right food can be difficult.
The energy requirements of a puppy can be nearly twice those of an adult dog. This means that a puppy might not have the stomach capacity to eat enough food to meet his needs unless the food is specially formulated.
When choosing a puppy food, select one that provides a highly digestible, nutrient-dense, 100% complete premium formula for growth. Such high-quality formulas contain the vitamins, minerals, protein, fat and carbohydrates your dog needs for sound and healthy development. With a premium formula, your puppy may have:
Puppies grow fastest during the first six months of life, and because growth rates differ among breed sizes, you need a formula designed to address the needs of your puppy’s breed or size. Feed your puppy this formula based on the recommended amounts for his weight and age until he is an adult.
Although large-breed dogs have bigger bones than medium or small breeds, large-breed puppies do not need more calcium. University studies have shown that:
Overfeeding and weight gain can contribute to developmental bone problems. This makes managing food intake even more critical. Puppies are at greater risk for developmental bone problems if they are overfed.
A formula with reduced fat and calories promotes optimum growth. Controlling the rate of growth to promote normal development is another reason to feed a large-breed diet, such as IAMS™ ProActive Health™ Smart Puppy Large Breed.
Medium-breed puppies have needs between those of large- and small-breed dogs. A medium-breed puppy’s nutritional demands can be satisfied by feeding a 100% complete and balanced formula that features moderate amounts of all the essential vitamins and nutrients, such as IAMS ProActive Health Smart Puppy Original.

Small-breed puppies have unique needs due to their small mouths and small stomachs, as well as the rapid growth spurt they experience when growing to adult size. That’s why it’s important to pack a lot of nutrition and energy into a small amount of food. A poor-quality diet might fill a puppy’s stomach before he can eat enough food to satisfy his nutritional needs. The result can be improper muscle and skeletal development and growth impairment.
IAMS™ puppy foods are formulated to be energy- and nutrient-dense to meet the needs of growing puppies. The IAMS™ formula for small and toy puppy breeds, IAMS™ ProActive Health™ Smart Puppy Small & Toy Breed, has concentrated nutrition for the lifelong health of your small- or toy-breed dog.