Keeping your puppy’s skin and coat healthy is as easy as 1-2-omega-3. Feeding studies have shown that dogs thrive on high-quality animal proteins from chicken, fish, lamb and eggs. IAMS™ ProActive Health™ Smart Puppy Original and other IAMS formulas are made with these highly digestible proteins, which promote excellent skin and coat condition and enhance your dog’s overall health and well-being. When your dog’s coat looks good, the rest of his body will likely be well nourished, too.
Learn more about two important nutrients that can maintain your puppy’s skin and coat health.
Fat plays a key role in keeping your puppy’s skin and coat in top condition. Fat not only provides energy, but it’s also a source of essential fatty acids that are necessary for the skin’s healthy structure. Fatty acids in the diet keep the skin moist and supple. They also contribute to a thick, lustrous and healthy coat. The lack of or imbalance of fatty acids can cause dry, scaly skin and brittle hair. A diet with vitamin-rich fish oils is vital to your puppy’s coat health and appearance.
Although there are many kinds of fatty acids, a few are important to coat health and appearance:
An appropriate balance of omega-6 and omega-3 fatty acids helps maintain your dog’s healthy skin and coat. An optimal range of omega-6 to omega-3 fatty-acid ratios is between 5:1 and 10:1 to enhance skin and coat quality and help nutritionally manage skin and coat conditions.
DHA (docosahexaenoic acid) is a key nutrient found naturally in breast milk and is important for a baby’s neural development. And just like a baby, a puppy’s ability to learn depends on healthy brain development.
At 6 weeks, a puppy's brain mass is approximately 70% developed. At this stage and in the months ahead, feeding your puppy a diet rich in DHA can help support neural development. Premium puppy foods such as IAMS™ ProActive Health™ Smart Puppy provide DHA in their formulas.

If you’ve got a big love for big dogs, IAMS™ has a large-breed puppy formula specially made for their nutritional needs.
Many large-breed puppies have a tendency to grow very quickly. Unfortunately, if this tendency is encouraged by overfeeding, developmental bone problems can occur. To avoid these problems, careful feeding management is necessary. This should include
Our specially formulated large-breed puppy formulas make feeding management easier because they are designed for fast-growing, large-breed puppies (those with an expected adult weight of more than 50 pounds).
A protein level approximating 26% in these formulas promotes healthy body condition and balances the protein with the reduced number of calories in the food. Research has shown that
The protein in our large-breed puppy formulas supports normal skeletal and muscular growth.
Fat contributes more than twice as many calories in a diet as proteins or carbohydrates do. As the fat level increases, the energy content of the diet also increases, making feeding management more difficult for large-breed puppies. Several studies have shown increases in developmental bone problems when a diet was overfed.2, 3
By reducing the fat content of large-breed puppy formulas to about 14%, the metabolizable energy (ME) of the diets can be kept to a low level of about 1,800 kilocalories per pound.
Fat contributes more than twice as many calories in a diet as proteins or carbohydrates
Our large-breed puppy formulas, such as IAMS ProActive Health™ Smart Puppy Large Breed, are made specifically for growing puppies with expected adult weights of 50 pounds or more. These puppy foods are unique because they are formulated with:
Reduced calcium and phosphorus levels with a normal calcium-to-phosphorus ratio to promote proper bone development in rapidly growing large breed puppies.
1 Nap, et al. Growth and skeletal development in Great Dane pups fed different levels of protein intake. J Nutr 1991; 121:S107-S113.
2 Hedhammer, et al. Over nutrition and skeletal disease: an experimental study in growing Great Dane dogs. Cornell Vet 1974; 64:1-159.
3 Lavelle. The effect of overfeeding of a balanced complete commercial diet to a group of growing Great Danes. In: Nutrition of the dog and cat. Burger and Rivers (eds). Cambridge Univ Press, 1989:303-316.
4 Hazewinkel, et al. Influences of chronic calcium excess on the skeletal development of growing Great Danes, J Am Anim Hosp Assoc 1985; 21:377-391.
5 Goedegebuure, Hazewinkel. Morphological findings in young dogs chronically fed a diet containing excess calcium. Vet Pathol 1986; 23:594-605.
6 Hazewinkel, et al. Calcium metabolism in Great Dane dogs fed diets with various calcium and phosphorus levels. J Nutr 1991; 121:S99-S106.