Keeping your puppy’s skin and coat healthy is as easy as 1-2-omega-3. Feeding studies have shown that dogs thrive on high-quality animal proteins from chicken, fish, lamb and eggs. IAMS™ ProActive Health™ Smart Puppy Original and other IAMS formulas are made with these highly digestible proteins, which promote excellent skin and coat condition and enhance your dog’s overall health and well-being. When your dog’s coat looks good, the rest of his body will likely be well nourished, too.
Learn more about two important nutrients that can maintain your puppy’s skin and coat health.
Fat plays a key role in keeping your puppy’s skin and coat in top condition. Fat not only provides energy, but it’s also a source of essential fatty acids that are necessary for the skin’s healthy structure. Fatty acids in the diet keep the skin moist and supple. They also contribute to a thick, lustrous and healthy coat. The lack of or imbalance of fatty acids can cause dry, scaly skin and brittle hair. A diet with vitamin-rich fish oils is vital to your puppy’s coat health and appearance.
Although there are many kinds of fatty acids, a few are important to coat health and appearance:
An appropriate balance of omega-6 and omega-3 fatty acids helps maintain your dog’s healthy skin and coat. An optimal range of omega-6 to omega-3 fatty-acid ratios is between 5:1 and 10:1 to enhance skin and coat quality and help nutritionally manage skin and coat conditions.
DHA (docosahexaenoic acid) is a key nutrient found naturally in breast milk and is important for a baby’s neural development. And just like a baby, a puppy’s ability to learn depends on healthy brain development.
At 6 weeks, a puppy's brain mass is approximately 70% developed. At this stage and in the months ahead, feeding your puppy a diet rich in DHA can help support neural development. Premium puppy foods such as IAMS™ ProActive Health™ Smart Puppy provide DHA in their formulas.

Active dogs thrive on diets high in fat. To preserve a high-fat dry kibble diet, however, is a challenge. The IAMS research team met that challenge with an effective preservative system used in all our dry dog food products, such as IAMS™ ProActive Health™ Adult MiniChunks.
The preservative system features a special blend of mixed tocopherols. Tocopherols are antioxidants extracted from vegetable oils. There are four major types of tocopherols. Vitamin E, also known as alpha-tocopherol, is commonly used in dog foods, though a specific mixture of the different tocopherols protects against rancidity.
Our preservative system slows the rate of oxidation and allows for an extended shelf life.
Wet foods, such as IAMS™ ProActive Health™ with Chicken and Whole Grain Rice Pate, do not require preservatives because they are preserved by packaging. When the ingredients are mixed and ready for cooking, the mixture is packed into cans, trays or pouches and cooked in a retort. Similar in principle to a pressure cooker, the retort sterilizes and preserves the product.
The cans, trays or pouches are then cooled under conditions that assure product sterility and container integrity.
Thorough shelf-life testing is conducted on all our products. In general, shelf lives for various types of products are:
24 months for wet foods
16 months for dry foods
12 months for biscuits
By using a preservative system in our dry dog food and preservation through packaging in our wet dog food, IAMS makes sure the food your dog eats is well-balanced and nutritionally beneficial.
