Keeping your puppy’s skin and coat healthy is as easy as 1-2-omega-3. Feeding studies have shown that dogs thrive on high-quality animal proteins from chicken, fish, lamb and eggs. IAMS™ ProActive Health™ Smart Puppy Original and other IAMS formulas are made with these highly digestible proteins, which promote excellent skin and coat condition and enhance your dog’s overall health and well-being. When your dog’s coat looks good, the rest of his body will likely be well nourished, too.
Learn more about two important nutrients that can maintain your puppy’s skin and coat health.
Fat plays a key role in keeping your puppy’s skin and coat in top condition. Fat not only provides energy, but it’s also a source of essential fatty acids that are necessary for the skin’s healthy structure. Fatty acids in the diet keep the skin moist and supple. They also contribute to a thick, lustrous and healthy coat. The lack of or imbalance of fatty acids can cause dry, scaly skin and brittle hair. A diet with vitamin-rich fish oils is vital to your puppy’s coat health and appearance.
Although there are many kinds of fatty acids, a few are important to coat health and appearance:
An appropriate balance of omega-6 and omega-3 fatty acids helps maintain your dog’s healthy skin and coat. An optimal range of omega-6 to omega-3 fatty-acid ratios is between 5:1 and 10:1 to enhance skin and coat quality and help nutritionally manage skin and coat conditions.
DHA (docosahexaenoic acid) is a key nutrient found naturally in breast milk and is important for a baby’s neural development. And just like a baby, a puppy’s ability to learn depends on healthy brain development.
At 6 weeks, a puppy's brain mass is approximately 70% developed. At this stage and in the months ahead, feeding your puppy a diet rich in DHA can help support neural development. Premium puppy foods such as IAMS™ ProActive Health™ Smart Puppy provide DHA in their formulas.

Is your dog really a finicky eater, or could it be something else? There are many factors to consider when you notice that your dog doesn't seem to be eating as usual.
If you're suspicious, take a closer look at exactly what he's eating each day. Does he get the occasional dog treat, or is someone sneaking him extra table scraps?
When you feed your dog a balanced, highly nutritious diet, nothing else is needed. In fact, extra treats can drastically alter your dog's normal intake of dog food. It's similar to the feeling you get after eating too much candy or potato chips. Are you interested in a full meal? Neither is your dog.
IAMS™ dog foods are nutritionally balanced and specifically formulated to meet the needs of dogs in all life stages, and with different lifestyles. There are dry, canned, and pouch varieties, plus options for senior or overweight pets, puppies, and dogs with reduced activity levels. Talk to your veterinarian or an IAMS Pet Care and Nutrition Center professional for advice on what's best for your dog.
Recommended feeding amounts are shown on every package. The guidelines are general suggestions for the amount of food you should feed your dog. Every dog is different and does not need the same amount of food. Your dog's activity level and his metabolic makeup are the determining factors. Start with the amount given in the feeding guidelines. Then, add or subtract food as you observe your dog's eating habits and weight.
Portion-Controlled Feeding: Divide the daily amount and feed at specific intervals. It is important to take away all leftover food after 15 to 20 minutes. This sets a pattern for your dog to follow. The portion-controlled feeding method is recommended for giant and large breeds as well as for overweight dogs. Portion control also works well for dogs with special needs.
Free-Choice Feeding: Feed the daily amount and let your dog eat at leisure. This method is recommended for use only with dry foods. Remember, dogs eat to meet their energy requirements. They quickly define their own daily portions when eating free-choice.
Water: Regardless of which food you choose to feed, your dog must have plenty of fresh, clean water. A good dog feeding tip is to place the water 3 to 5 feet from the food. This will help prevent your dog from gulping water and air in addition to food.
Routine: Dogs need it. Feeding at the same time and place every day establishes a comfortable eating pattern.
The Veterinarian: Regular visits help keep your dog happy and healthy!