IAMS IN
How Nutrition Can Help Manage Your Cat’s Hairballs
How Nutrition Can Help Manage Your Cat’s Hairballs

adp_description_block64
How Nutrition Can Help Manage Your Cat’s Hairballs

  • Share

Why Make a Hairball Management Formula?

  • Most cats are susceptible to hairballs due to continual ingestion of hair during regular self-grooming.
  • Cat owners have told us that hairballs are one of their top concerns.
  • According to IAMS™ consumer research, a number of cat owners and their cats have found hairball treatments to be an unpleasant experience.

 

How Were the IAMS Hairball Formulas Developed?

IAMS nutritionists were looking for a way to control hairball formation while maintaining optimal feline health and well-being. They evaluated risk factors for hairball formation in cats fed diets that varied in fiber source and content.

  • 98 cats were studied.
  • Nine groups were fed test diets and three were fed control diets.
  • The test-feeding period was six to seven weeks, following a five-week control-feeding period.
  • Total cat-days of testing = 9,968.

 

Researchers found that feeding diets that contained a blend of beet pulp and cellulose was more effective at moving hair through the digestive tract, compared with the same diets containing beet pulp as the only fiber source.

  • There was an 80% to 100% increase in fecal hair excretion with beet pulp/cellulose-blend diets, compared with the beet-pulp-only diet.
  • By promoting the passage of hair ingested by the cat during normal self-grooming, an important risk factor for hairball formation is minimized.
  • Hairballs were not evident in cats fed the beet pulp/cellulose-blend diets.

 

How Do IAMS Hairball Formulas Work?

  • The fiber system (blend of beet pulp/cellulose) gently moves hair through the gastrointestinal tract while maintaining healthy digestion.
    • Beet pulp, a moderately fermentable fiber, promotes optimal intestinal health.
    • Cellulose helps to enhance the passage of ingested hair.
  • An optimal fatty acid ratio enhances skin and coat health, which decreases the likelihood of excessive shedding, a factor related to hairball formation.

 

How Do IAMS Hairball Formulas Compare with Other IAMS Cat Food Formulas?

IAMS hairball formulas provide high-quality nutrition and taste, like our other adult formulas, with the added benefit of reducing the risk of hairballs.

  • High-quality nutrition for adult cats
    • Optimal protein and fat levels
    • Higher fiber content due to added cellulose
    • Excellent stool quality, skin and coat condition, and taurine status
  • Great taste
    • Similar acceptability and palatability test results as other IAMS adult formulas

  • Is Your Cat a Picky Eater? Try These Cat Feeding Tips!
    Is Your Cat a Picky Eater? Try These Cat Feeding Tips!
    adp_description_block469
    Is Your Cat a Picky Eater? Try These Cat Feeding Tips!

    • Share

    Cats are known for being a bit choosey about what they will and won’t do. And a little pickiness is fine when it comes to picking out toys and napping spots! But if your cat is or becomes extra-selective about what they’ll eat, it’s time to pay attention and perhaps talk to your vet. You and your vet know your cat best, so it’s always worth checking in if you think your cat isn’t eating enough and want their professional advice.

     

    Start by paying close attention to what your cat is eating and how they behave. This information will help you, your household and your vet work together to make sure your cat is living and eating well.

     

    Feeding Tips for the Truly Finicky Cat 

    Pay Attention to All the Cat Treats 

    Is your cat begging for table scraps or holding out on eating until you offer treats? Extras like these can be very disruptive to your cat’s appetite and diet. Think about them like snacks or desserts for you — tasty cravings that are easy to fill up on. A small portion may not seem like much, but it can make a big different for a cat-sized digestive system!

     

    Try dialing back how much you treat your cat to tasty extras and see if their interest in the food bowl starts to return. Remember, it’s generally all right for cats to skip a few meals, but if they haven’t eaten for 24-36 hours it’s time to call the vet (even if they’ve continued drinking water).

     

    Review Your Cat’s Food Routine 

    Humans often crave variety in their meals, but for cats, routine is king. It’s not likely they’d avoid their regular food out of boredom with it, but if you’ve recently changed the kind of food, the number of feedings or the times you feed your cat, they may be avoiding eating as a response.

     

    It's a good idea to change your cat’s diet gradually (unless your vet advises otherwise). Pickiness can often be resolved by helping your cat adjust and get comfortable with their updated diet!

     

    Help Your Cat Relax While Feeding 

    If your cat starts eating less, you may want to look for factors that could be causing stress. Seemingly unrelated changes to their environment can shift your cat’s stress levels enough to impact their interest in food. Has another animal or person joined or left the household? Has your cat been adapting to new surroundings due to a move or renovation? As the stress of that change begins to subside, your cat will probably go back to a normal diet.

     

    Talk to your vet about good ideas for reducing your cat’s stress levels and share any concerns you have about their diet then too. You’re both on the same team, so work together to help your cat feel better!