Nutrients like protein, fat, vitamins and minerals are vital to the skin and coat health of dogs. Your dog’s coat is made up almost entirely of protein. If his diet doesn’t contain enough protein quantity and quality, hair might fall out or become dry, weak and brittle. Likewise, his skin is made up of tightly packed flat cells with tough membranes made of proteins and fats. Without proper amounts of these nutrients, the cell membranes weaken, allowing water to escape and bacteria and viruses to enter more easily.
Make sure your dog is getting the following nutrients to keep his coat and skin healthy.
Proteins are found in both animal-based and plant-based ingredients. However, animal-based proteins contain all the essential amino acids dogs need, whereas plant-based proteins might not contain enough of some essential amino acids.
Fats also are found in both animal- and plant-based ingredients and are incorporated into skin cells as fatty acids. In particular, linoleic acid is essential for a dog’s skin and coat health. Without enough linoleic acid, dogs might experience a dull and dry coat, hair loss, greasy skin and increased susceptibility to skin inflammation.
Linoleic acid is found in chicken fat and vegetable oils (such as corn and soybean). IAMS™ research has also found that the fatty acids in vitamin-rich fish oils help promote excellent skin and coat health.
Your dog needs vitamins and minerals for a healthy skin and coat. The best way to provide these nutrients is by feeding a complete and balanced diet full of essential vitamins and minerals, rather than giving him supplements.
Vitamin or Mineral Importance to Skin and Coat Health
Vitamin A Necessary for growth and repair of skin
Vitamin E Protects skin cells from oxidant damage
Vitamin C Helps heal wounds
Biotin Aids in the utilization of protein
Riboflavin (B2) Necessary for fat and protein metabolism
Zinc Necessary for fat and protein metabolism
Copper Involved in tissue, pigment, and protein synthesis
Diet can be a factor when changes in skin and coat condition occur, but the most common causes are season and life stage. As cold weather approaches, most dogs grow a thick coat to help keep heat in and cold air out. As the weather warms up, they shed their thick, heavy coat.
Most puppies are born with soft, fuzzy hair, but as they age, a coarser coat grows. Pregnant or nursing dogs also might experience a change in coat condition or hair loss. And, as with humans, a dog’s hair might thin out and become coarser and white as he reaches his mature years.
Obesity in dogs is a more common problem than you might think. Between 25% and 40% of dogs are overweight, but often, owners don’t realize it until they take their dog to the veterinarian for another reason. Yet even vets can’t tell if a dog is obese by their weight alone. Ideal weight varies by breed, and quite widely within breeds.(Did you know, for instance, that Labrador retrievers, dachshunds and beagles areall prone to obesity?) In short, there’s no ideal healthy weight chart for all dogs!
The good news is that if your dog is overweight, there are a number of ways to help them reach a healthy weight. Don’t underestimate the power of daily walks and a weight management dog diet — IAMS™ Adult Healthy Weight can help return your dog to a healthy weight, providing a path to help keep them fit for life.

Can you feel individual ribs easily? Is your dog’s abdomen slightly tucked up whenviewed from the side? That’s a sign your dog is at their ideal weight.
If you can't feel the ribs easily, your dog has no waist and their abdomen drags,your pup is carrying extra weight. Your veterinarian can help you further evaluateyour dog’s condition and determine their ideal weight.
Dogs gain weight for the same reason people do: They eat more calories than theyuse. Today’s dogs share another problem with their human parents: lack of activity.Many pet parents work all day and are too tired to play with their dog afterward.
Dogs’ metabolisms might slow as they age or after they’re spayed or neutered,which means they require less food. Another common reason for weight gain isfrequently eating high-calorie treats. Sometimes more than one family member isfeeding the dog, and the dog sure isn’t telling!
Other factors that could contribute to canine obesity include:
If you suspect that your dog is overweight or obese, the !rst step is to set up anappointment with your veterinarian so they can evaluate their condition. Likewise,before beginning any weight loss program with your dog, make sure to discuss itwith your vet.
If your dog is overweight, it’s time to implement a weight-management regimen. Ifyou usually feed one large meal a day or keep food available at all times, try adifferent dog-feeding schedule by dividing the daily ration into several small meals— at least two meals a day. It takes energy to digest food, and dividing your dog’sdaily ration into separate feedings will help. If your dog leaves any food in theirbowl, pick it up 30 minutes after each meal.

Your goal is to help your dog be healthier, so select their food carefully. Payattention to the ratio of fat, !ber, protein, carbohydrates and special ingredients inyour dog’s weight-management food:
After your dog reaches their ideal weight, select a maintenance food to keep theirweight steady.

Losing weight isn’t easy. Changing habits is the key. Here are some ways you can
help keep your dog on track:
A total weight-management program can lead to successful weight loss inoverweight or obese dogs. Remember: Your support is essential to your dog’sweight-control success.