Teeth are important players in the digestive process.
As teeth grind up food, debris accumulates on the tooth surface and attracts bacteria. This accumulation of debris and bacteria is called plaque. Plaque is easily removed from teeth by brushing—that is, when teeth are brushed frequently.
If the plaque isn't brushed away, mineral deposits cause it to harden on the teeth. This is called tartar. Dark yellow or brown accumulations on the teeth are indicators of tartar, which is difficult to remove.
If left untreated, plaque can lead to damage of the gums (gingivitis) or the jawbones and teeth (periodontitis).
Keeping a pet’s teeth and gums healthy involves regular brushing and professional cleaning. Unfortunately, many owners have problems brushing their dogs’ teeth on a regular basis.
Special diets also can help reduce tartar buildup between cleanings. Most dental diets are formulated with a tough kibble that is texturized to scrape off some plaque.
Our dental technology uses a patent-pending manufacturing process that enables dry-food kibbles to control tartar buildup. This process does not affect the nutrient content of the food or the size of the kibbles.
IAMS™ researchers have looked at the effects of feeding dogs dry diets with our dental technology. In each of these studies, two groups of animals were fed our formula, either with (control) or without our dental technology.
All animals had their teeth thoroughly cleaned.
After 28 days of eating one diet, animals’ teeth were examined for tartar.
All animals then received another thorough cleaning.
Then diets were switched for another feeding period.
In dogs, the diets featuring our dental technology reduced tartar accumulation as much as 50% compared to dogs fed the control diet.'
We asked dog owners* how many hours a day they think their adult dog sleeps. The answers averaged around 9.7 hours. Truth is, dogs normally sleep around 12-14 hours a day. (Cats sleep 12-16 hours, which is why it’s called a “catnap,” we presume.) “Normal” can depend on lots of things. Bigger breeds definitely need more z’s. Older dogs tire quicker and sleep more. Growing puppies need up to 20 hours a day. Being cute must really be tiresome.
But why do they sleep so much? We’re not going to let sleeping dogs lie; we’re getting to the answers.
Dogs spend less time in deep REM sleep, so they’re able to wake quickly and be ready to go — whether it’s responding to danger or the opening of a bag of chips. It also means they need to doze more often to make up for that lack of truly restful sleep.
In general, carnivores need more rest. “In their wild dog and wolf days, it was a hunt for food, bringing down large prey, then feasting,” says
Opens a new windowDr. Jo Gale, BVetMed CertLAS MRCVS, Senior Manager, Global Science Advocacy at Waltham Petcare Science Institute. “They’d spend a long time digesting and may not eat for a few days. There’s a tendency to conserve energy.” Just think about how you feel after eating a huge steak. Incoming meat coma. Goodbye, belt. Hello, sofa.
Yawn. When owners are out of the house, dogs often sleep simply because they’re bored. They’re not into books and haven’t quite figured out how to turn on the TV, so why not catch a few extra winks? Plus, they want to be super refreshed when you come back home in the evening.
Some dogs like to sleep longer and some dogs are just lazier than others. According to
Opens a new windowDr. Tammie King, Applied Behavior Technical Leader at Waltham Petcare Science Institute, “You might see more sleeping after intense exercise or they’ve gone to a pet sitter or boarding center due to high stimulation.” There’s usually no cause for concern unless they seem lethargic and lose interest in playing or eating, or begin listening to a lot of emo music.
Their wild days long gone, dogs have adapted their sleep schedules to match humans’ sleep schedules. Sort of. They still might get you up in the night or early morning before your alarm goes off. It’s best to exercise them in the morning and evening so they’re more tired — and have used the facilities — right before everyone else goes to sleep.
Now, the only question remaining is, what do you think your dog dreams about?
*Surveyed U.S. dog owners, age 18+
Sample Size: n=201
Fielded May 8-10, 2020

