Chicken, a complete protein source, is a key ingredient in IAMS™ dog foods, including IAMS™ ProActive Health™ Adult MiniChunks. As an animal-based protein, chicken can help maintain your dog’s muscle structure and naturally provides all the amino acids essential to carnivorous animals such as dogs. Plus, chicken adds great flavor.
Learn more about chicken’s role in your dog’s complete, well-balanced diet.
Common chicken ingredients in dog food include chicken, chicken meal, chicken byproduct meal and chicken fat:
Another common chicken-based ingredient is natural chicken flavor, also called chicken digest. Natural chicken flavor adds palatability and nutrients. It is high-quality protein and fat material that has been reduced to amino and fatty acids to improve flavor through an enzymatic process.
Internal organs are rich sources of protein, fats and minerals, such as iron, that are essential to dog health and add to the palatability of the pet food. Including some ground bone provides a good source of minerals, such as calcium. Some pet-food manufacturers formulate their products without such ingredients to appeal to dog owners, rather than to help dogs achieve optimal health. However, the nutritional needs of dogs are not the same as the nutritional needs of humans.
Dried chicken-protein sources in our chicken-based dog foods undergo an extra refining process. Refined chicken meal and chicken byproduct meal are excellent and complete sources of protein because they naturally contain each of the amino acids that are essential to dogs.


Is your dog really a finicky eater, or could it be something else? There are many factors to consider when you notice that your dog doesn't seem to be eating as usual.
If you're suspicious, take a closer look at exactly what he's eating each day. Does he get the occasional dog treat, or is someone sneaking him extra table scraps?
When you feed your dog a balanced, highly nutritious diet, nothing else is needed. In fact, extra treats can drastically alter your dog's normal intake of dog food. It's similar to the feeling you get after eating too much candy or potato chips. Are you interested in a full meal? Neither is your dog.
IAMS™ dog foods are nutritionally balanced and specifically formulated to meet the needs of dogs in all life stages, and with different lifestyles. There are dry, canned, and pouch varieties, plus options for senior or overweight pets, puppies, and dogs with reduced activity levels. Talk to your veterinarian or an IAMS Pet Care and Nutrition Center professional for advice on what's best for your dog.
Recommended feeding amounts are shown on every package. The guidelines are general suggestions for the amount of food you should feed your dog. Every dog is different and does not need the same amount of food. Your dog's activity level and his metabolic makeup are the determining factors. Start with the amount given in the feeding guidelines. Then, add or subtract food as you observe your dog's eating habits and weight.
Portion-Controlled Feeding: Divide the daily amount and feed at specific intervals. It is important to take away all leftover food after 15 to 20 minutes. This sets a pattern for your dog to follow. The portion-controlled feeding method is recommended for giant and large breeds as well as for overweight dogs. Portion control also works well for dogs with special needs.
Free-Choice Feeding: Feed the daily amount and let your dog eat at leisure. This method is recommended for use only with dry foods. Remember, dogs eat to meet their energy requirements. They quickly define their own daily portions when eating free-choice.
Water: Regardless of which food you choose to feed, your dog must have plenty of fresh, clean water. A good dog feeding tip is to place the water 3 to 5 feet from the food. This will help prevent your dog from gulping water and air in addition to food.
Routine: Dogs need it. Feeding at the same time and place every day establishes a comfortable eating pattern.
The Veterinarian: Regular visits help keep your dog happy and healthy!