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The Role of Protein, Fat, and Fiber in Your Cat's Diet

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Not all protein sources are the same. Cats are carnivores, and IAMS™ cat food contains animal-based proteins that provide all the essential amino acid requirements for cats. We use only high-quality, highly digestible protein sources.

 

Unique Fatty Acids in Our Foods

Fatty acids are a key part of complete cat nutrition. They maintain healthy skin, a shiny coat, proper membrane structure, and overall health. All IAMS products contain sources of these fatty acids.

 

Moderately Fermentable Fiber

Our research has shown that moderately fermentable fiber enhances intestinal health. All IAMS cat foods contain a fiber system of moderately fermentable fiber to help keep your cat's digestive system healthy, providing energy for intestinal cells and bulk for mobility.

 

  • How Nutrition Can Help Manage Your Cat’s Hairballs
    How Nutrition Can Help Manage Your Cat’s Hairballs
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    How Nutrition Can Help Manage Your Cat’s Hairballs

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    Why Make a Hairball Management Formula?

    • Most cats are susceptible to hairballs due to continual ingestion of hair during regular self-grooming.
    • Cat owners have told us that hairballs are one of their top concerns.
    • According to IAMS™ consumer research, a number of cat owners and their cats have found hairball treatments to be an unpleasant experience.

     

    How Were the IAMS Hairball Formulas Developed?

    IAMS nutritionists were looking for a way to control hairball formation while maintaining optimal feline health and well-being. They evaluated risk factors for hairball formation in cats fed diets that varied in fiber source and content.

    • 98 cats were studied.
    • Nine groups were fed test diets and three were fed control diets.
    • The test-feeding period was six to seven weeks, following a five-week control-feeding period.
    • Total cat-days of testing = 9,968.

     

    Researchers found that feeding diets that contained a blend of beet pulp and cellulose was more effective at moving hair through the digestive tract, compared with the same diets containing beet pulp as the only fiber source.

    • There was an 80% to 100% increase in fecal hair excretion with beet pulp/cellulose-blend diets, compared with the beet-pulp-only diet.
    • By promoting the passage of hair ingested by the cat during normal self-grooming, an important risk factor for hairball formation is minimized.
    • Hairballs were not evident in cats fed the beet pulp/cellulose-blend diets.

     

    How Do IAMS Hairball Formulas Work?

    • The fiber system (blend of beet pulp/cellulose) gently moves hair through the gastrointestinal tract while maintaining healthy digestion.
      • Beet pulp, a moderately fermentable fiber, promotes optimal intestinal health.
      • Cellulose helps to enhance the passage of ingested hair.
    • An optimal fatty acid ratio enhances skin and coat health, which decreases the likelihood of excessive shedding, a factor related to hairball formation.

     

    How Do IAMS Hairball Formulas Compare with Other IAMS Cat Food Formulas?

    IAMS hairball formulas provide high-quality nutrition and taste, like our other adult formulas, with the added benefit of reducing the risk of hairballs.

    • High-quality nutrition for adult cats
      • Optimal protein and fat levels
      • Higher fiber content due to added cellulose
      • Excellent stool quality, skin and coat condition, and taurine status
    • Great taste
      • Similar acceptability and palatability test results as other IAMS adult formulas

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