IAMS IN
The Importance of Protein, Fat, and Fiber in Cat Food
The Importance of Protein, Fat, and Fiber in Cat Food

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The Importance of Protein, Fat, and Fiber in Cat Food

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Unique Protein in Our Cat Foods

Our cat food products contain animal-based proteins that provide all the essential amino acid requirements for cats. In addition, special refining and quality assurance tests ensure that we only use high-quality, highly digestible protein sources for increased digestibility.
 

Cats, best fed as true carnivores, require essential nutrients that aren't found in plant proteins such as soybean meal. For example, cats require taurine, which can only be found in animal-based proteins.

 

Unique Fatty Acids in Our Cat Foods

There are two important types of fatty acids for cats, omega-6 and omega-3 fatty acids. Omega-6 fatty acids, found in chicken fat and corn, are essential for maintenance of skin and coat and proper membrane structure. Omega-3 fatty acids are found in ingredients such as canola, fish meal or fish oil, and flax. Omega-3 fatty acids have been shown to be important in blood clotting and in managing inflammation, among other things. All of our products contain sources of omega-6 and omega-3 fatty acids.
 

IAMS™ research has shown that including omega-6 and omega-3 fatty acids in a ratio between 5:1 to 10:1 provides for optimal skin and coat condition in dogs. All of our products contain an adjusted omega-6:omega-3 fatty acid ratio between 5:1 to 10:1.

 

Unique Fiber in Our Foods

IAMS research has shown that moderately fermentable fiber, such as beet pulp, enhances intestinal health. The fermentable part of the fiber is broken down by intestinal bacteria to provide short-chain fatty acids, an energy source for intestinal cells. The non-fermentable component provides bulk for normal feces.
 

Using only highly fermentable fibers can cause problems, such as excess gas, while using only non-fermentable fibers, such as peanut hulls, promotes excess stool volume, because they are of no nutritional value.
 

All of our products, including IAMS ProActive Health™ Adult Original with Chicken, contain a patented fiber system of moderately fermentable fiber to help keep dogs’ and cats’ digestive systems healthy.

 

  • The Many Perks of Being a Cat Person
    The Many Perks of Being a Cat Person
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    The Many Perks of Being a Cat Person

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    What is it about owning a cat that just makes life better? After all, cat ownership isn’t all snuggles and purrs — it can be a big responsibility. They eat every day. (Who would’ve guessed?) They need routine health care, just like their owner. Some cats are serious fur factories, and some will hack up hairballs the size of a kitten. Despite all of the duties and challenges, owning a cat improves our lives. Let’s dive into how cats help humans.

    The Many Perks of Being a Cat Person

    The Myth of the Sour Puss

    You’ve probably heard that cats are aloof, but that’s not always the case. They can be affectionate, playful and highly attached to their owners, much like a dog. It’s just that cats are at a disadvantage versus dogs because they don’t have the facial physiology that lets their canine counterparts “smile” all the time. 

     

    So, don’t be fooled — cats are not only happy; they’re also immensely talented at bringing joy to their humans. In the market for crazy antics one minute, soft cuddles the next? Cats are a low-risk, high-yield investment in complex personalities.

    The Myth of the Sour Puss

    The Good Feeling of Doing Good

    With any cat adoption, you are literally saving that animal’s life. Plus, you’re supporting the organization you adopt from, which in turn allows them to help more animals in need, so you’re basically a hero. And all these good feelings happen before you even bring your new kitty home!

    The Good Feeling of Doing Good

    Scratching that Itch for Cat Companionship

    Who couldn’t use another friend? Especially one that’s a furry, adorable biscuit factory. Research shows that having a cat can reduce stress and increase confidence, and it’s hard to beat quality time with a cat for anxiety relief. Journalist Jane Pauley once said, “You cannot look at a sleeping cat and feel tense.”

    Scratching that Itch for Cat Companionship

    The Pitter-patter of Tiny Feet and Tinier Paws

    Adopting a cat can be a great move for children, too. There’s no better way to nurture values such as responsibility and empathy than with a frolicky, purr-motored pal. A survey of parents found that children who had bonded with a feline friend enjoyed a higher quality of life. (They wanted to survey the cats too, but there was a sunny spot on the carpet that needed to be napped in, so …)

     

    Cats are amazing. They entertain us by defying gravity and contorting themselves into spine-twisting postures. An inquisitive meow or a nudge with their head can totally banish a bad mood. They are the perfect companion to all. If you’re thinking about adding a cute, fluffy, serotonin-boosting kitty cat, this is your sign: Do it!