Enter a keyword below to search for articles and products.
Our cat food products contain animal-based proteins that provide all the essential amino acid requirements for cats. In addition, special refining and quality assurance tests ensure that we only use high-quality, highly digestible protein sources for increased digestibility.
Cats, best fed as true carnivores, require essential nutrients that aren't found in plant proteins such as soybean meal. For example, cats require taurine, which can only be found in animal-based proteins.
There are two important types of fatty acids for cats, omega-6 and omega-3 fatty acids. Omega-6 fatty acids, found in chicken fat and corn, are essential for maintenance of skin and coat and proper membrane structure. Omega-3 fatty acids are found in ingredients such as canola, fish meal or fish oil, and flax. Omega-3 fatty acids have been shown to be important in blood clotting and in managing inflammation, among other things. All of our products contain sources of omega-6 and omega-3 fatty acids.
IAMS™ research has shown that including omega-6 and omega-3 fatty acids in a ratio between 5:1 to 10:1 provides for optimal skin and coat condition in dogs. All of our products contain an adjusted omega-6:omega-3 fatty acid ratio between 5:1 to 10:1.
IAMS research has shown that moderately fermentable fiber, such as beet pulp, enhances intestinal health. The fermentable part of the fiber is broken down by intestinal bacteria to provide short-chain fatty acids, an energy source for intestinal cells. The non-fermentable component provides bulk for normal feces.
Using only highly fermentable fibers can cause problems, such as excess gas, while using only non-fermentable fibers, such as peanut hulls, promotes excess stool volume, because they are of no nutritional value.
All of our products, including IAMS ProActive Health™ Adult Original with Chicken, contain a patented fiber system of moderately fermentable fiber to help keep dogs’ and cats’ digestive systems healthy.
Okay, we admit it: We’re kind of obsessed with cat food. And while we’ve done tons of research to create the world’s best single-serving menu items, all it really took was observing the obvious. Here are five basic facts about cat food you didn’t know you already knew.
We presented a neighbor’s 12-year-old tabby with both a Perfect Portions™ fresh salmon meal and yesterday’s salmon leftovers from a can. Guess what happened? She sniffed us out and chose fresh. Is it because her sense of smell is more powerful than a human’s? Or was it completely obvious that the leftovers had mixed with the scent of the blue cheese and pea soup sitting next to the can in the fridge?
How would you like to have tuna salad for lunch? And then for dinner? And then for breakfast? Don’t assume your cat doesn’t mind just because her taste buds are different — feeling superior is a cat’s job. Your job is to give them variety, which is hard when you have leftovers coming out of your ears. Try a multipack of Perfect Portions™ for the ultimate in no-leftovers variety.
Why your cat judges you
A focus group of four people at a recent dinner party revealed that opened cat food smells less than good. It’s especially embarrassing if you're the host and the smell keeps wafting over your mashed potatoes.
What cat food smells like when it's left over in your fridge
Canned food has been around for more than 100 years, so it seemed high time for a design update. When we reimagined canned cat food, we decided to get rid of the can altogether in favor of Perfect Portions™, with no-mess, no hassle containers. The results have been, uh, uncanny. Everyone agrees we should can the can. For good.
With food this good, lunchtime for cats can be just as tempting as Thanksgiving dinner for humans. Cats can have problems maintaining a healthy diet — and sticking to healthy portions — just like we do. It’s why we’ve taken the guesswork out of meals with Perfect Portions™. Each pack contains just enough (and not too much) every time. So don’t be fooled by cat food cans with 1½ servings. Unless you plan on training your cat to use the treadmill.
Cats after mealtime on regular canned food
