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Most cats spend a considerable amount of time grooming their coats. As they do so, their hair is swallowed and may build up over time in their stomach. If the hairball doesn’t pass from the stomach, the cat will attempt to eliminate it by coughing or gagging.
Many cats have a hairball at some point in their life, but some cats, such as long-haired cats and cats that groom excessively, are especially prone to hairballs. In hairball-prone cats, frequent brushing can help reduce the amount of hair that is ingested, thereby reducing the risk of hairball formation. Feeding a special diet designed to decrease the likelihood of developing a hairball may also help.
Diet can be important in hairball relief for several reasons. The fiber combination of powdered cellulose and beet pulp in IAMS™ hairball formulas helps move hair through the digestive tract. IAMS research has shown that cats fed IAMS ProActive Health™ Adult Hairball Care pass 80% more hair in their feces than cats fed a leading premium dry cat food. By helping ingested hair to be passed from the digestive tract, IAMS hairball formulas help reduce the opportunities for hairballs to form. This fiber blend also includes a moderately fermentable component to promote intestinal health. High-quality, animal-based protein and fat, found in IAMS hairball formulas, provide important nutrients for skin and coat health. Maintaining skin and coat health may reduce the risk of excessive shedding, ingestion of hair from grooming, and, consequently, hairball formation.
Overweight cats have special nutritional needs in order to promote weight loss or weight management. Likewise, senior cats have special nutritional needs that are better met through a diet designed specifically for them. If an overweight or senior cat has problems with hairballs, feeding an IAMS hairball formula for indoor or senior (age 7+) cats is a great choice.
Yes. Mixing other foods with IAMS hairball formulas may compromise the effectiveness of this diet by diluting the nutrients that help reduce the risk of hairball formation. Switching between IAMS hairball formulas and another cat food may also decrease the benefit of feeding this diet.
Okay, we admit it: We’re kind of obsessed with cat food. And while we’ve done tons of research to create the world’s best single-serving menu items, all it really took was observing the obvious. Here are five basic facts about cat food you didn’t know you already knew.
We presented a neighbor’s 12-year-old tabby with both a Perfect Portions™ fresh salmon meal and yesterday’s salmon leftovers from a can. Guess what happened? She sniffed us out and chose fresh. Is it because her sense of smell is more powerful than a human’s? Or was it completely obvious that the leftovers had mixed with the scent of the blue cheese and pea soup sitting next to the can in the fridge?
How would you like to have tuna salad for lunch? And then for dinner? And then for breakfast? Don’t assume your cat doesn’t mind just because her taste buds are different — feeling superior is a cat’s job. Your job is to give them variety, which is hard when you have leftovers coming out of your ears. Try a multipack of Perfect Portions™ for the ultimate in no-leftovers variety.
Why your cat judges you
A focus group of four people at a recent dinner party revealed that opened cat food smells less than good. It’s especially embarrassing if you're the host and the smell keeps wafting over your mashed potatoes.
What cat food smells like when it's left over in your fridge
Canned food has been around for more than 100 years, so it seemed high time for a design update. When we reimagined canned cat food, we decided to get rid of the can altogether in favor of Perfect Portions™, with no-mess, no hassle containers. The results have been, uh, uncanny. Everyone agrees we should can the can. For good.
With food this good, lunchtime for cats can be just as tempting as Thanksgiving dinner for humans. Cats can have problems maintaining a healthy diet — and sticking to healthy portions — just like we do. It’s why we’ve taken the guesswork out of meals with Perfect Portions™. Each pack contains just enough (and not too much) every time. So don’t be fooled by cat food cans with 1½ servings. Unless you plan on training your cat to use the treadmill.
Cats after mealtime on regular canned food
