Most cats spend a considerable amount of time grooming their coats. As they do so, their hair is swallowed and may build up over time in their stomach. If the hairball doesn’t pass from the stomach, the cat will attempt to eliminate it by coughing or gagging.
Many cats have a hairball at some point in their life, but some cats, such as long-haired cats and cats that groom excessively, are especially prone to hairballs. In hairball-prone cats, frequent brushing can help reduce the amount of hair that is ingested, thereby reducing the risk of hairball formation. Feeding a special diet designed to decrease the likelihood of developing a hairball may also help.
Diet can be important in hairball relief for several reasons. The fiber combination of powdered cellulose and beet pulp in IAMS™ hairball formulas helps move hair through the digestive tract. IAMS research has shown that cats fed IAMS ProActive Health™ Adult Hairball Care pass 80% more hair in their feces than cats fed a leading premium dry cat food. By helping ingested hair to be passed from the digestive tract, IAMS hairball formulas help reduce the opportunities for hairballs to form. This fiber blend also includes a moderately fermentable component to promote intestinal health. High-quality, animal-based protein and fat, found in IAMS hairball formulas, provide important nutrients for skin and coat health. Maintaining skin and coat health may reduce the risk of excessive shedding, ingestion of hair from grooming, and, consequently, hairball formation.
Overweight cats have special nutritional needs in order to promote weight loss or weight management. Likewise, senior cats have special nutritional needs that are better met through a diet designed specifically for them. If an overweight or senior cat has problems with hairballs, feeding an IAMS hairball formula for indoor or senior (age 7+) cats is a great choice.
Yes. Mixing other foods with IAMS hairball formulas may compromise the effectiveness of this diet by diluting the nutrients that help reduce the risk of hairball formation. Switching between IAMS hairball formulas and another cat food may also decrease the benefit of feeding this diet.
You remember the first time you met like it was yesterday, but lately you find yourself wondering if your cat has entered the golden years.
Here are some things to know about senior cats, including signs they’re ageing and ways to alter their diets to keep them going strong.
Gasp!
Is my baby ... old?
A 12-year-old cat is equivalent to a 64-year-old human.
This 64-year-old
ran a marathon,
so you never
know.
Just like people, cats often show signs that they're getting older:
• Decreased activity
• Joint weakness
• A picky palate
• Confused by the internet
A complete and balanced diet is important, whether or not your cat has underlying health issues.
We get it. Indoor cats have less opportunity to exercise than outdoor cats. Just don’t let those calories add up to unwanted pounds.
10 extra calories a day = up to 1 pound a year.
Picky eating in older age often comes from a reduced ability to taste and smell. Cats 14 years and older are 15 times more likely to be too skinny.
So make sure you’re feeding your cat a food that’s high in calorie density and as tasty as possible.
Senior cats with heart disease may need a special veterinarian-prescribed food.
Senior cats with kidney issues may need veterinarian-prescribed food that's lower in potassium and protein.
Cats with diabetes may need to eat a special veterinarian-prescribed diet.
Consider adding dry food to your cat’s diet which can help remove plaque buildup.
All adults cats, regardless of age, should be fed a carnivorous diet.
An animal-based protein should be the first ingredient on any cat food label.
Good news: You don’t have to worry about providing additional supplements when you choose IAMS™. All foods are nutritionally complete and balanced.

