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Most cats spend a considerable amount of time grooming their coats. As they do so, their hair is swallowed and may build up over time in their stomach. If the hairball doesn’t pass from the stomach, the cat will attempt to eliminate it by coughing or gagging.
Many cats have a hairball at some point in their life, but some cats, such as long-haired cats and cats that groom excessively, are especially prone to hairballs. In hairball-prone cats, frequent brushing can help reduce the amount of hair that is ingested, thereby reducing the risk of hairball formation. Feeding a special diet designed to decrease the likelihood of developing a hairball may also help.
Diet can be important in hairball relief for several reasons. The fiber combination of powdered cellulose and beet pulp in IAMS™ hairball formulas helps move hair through the digestive tract. IAMS research has shown that cats fed IAMS ProActive Health™ Adult Hairball Care pass 80% more hair in their feces than cats fed a leading premium dry cat food. By helping ingested hair to be passed from the digestive tract, IAMS hairball formulas help reduce the opportunities for hairballs to form. This fiber blend also includes a moderately fermentable component to promote intestinal health. High-quality, animal-based protein and fat, found in IAMS hairball formulas, provide important nutrients for skin and coat health. Maintaining skin and coat health may reduce the risk of excessive shedding, ingestion of hair from grooming, and, consequently, hairball formation.
Overweight cats have special nutritional needs in order to promote weight loss or weight management. Likewise, senior cats have special nutritional needs that are better met through a diet designed specifically for them. If an overweight or senior cat has problems with hairballs, feeding an IAMS hairball formula for indoor or senior (age 7+) cats is a great choice.
Yes. Mixing other foods with IAMS hairball formulas may compromise the effectiveness of this diet by diluting the nutrients that help reduce the risk of hairball formation. Switching between IAMS hairball formulas and another cat food may also decrease the benefit of feeding this diet.
Is anything cuter than an adorable kitten with a gorgeous, healthy coat? We don’t think so. That’s why we include fish oil in IAMS™ dry kitten food to help promote healthy skin and a healthy coat for your furry bundle of joy.
Let’s dive deeper into fish oil and meal, what it does, how it can help your kitten and why it’s an important component in all IAMS™ dry kitten foods.
Let’s dive deeper into fish oil and meal, what it does, how it can help your kitten and why it’s an important component in all IAMS™ dry kitten foods.
You guessed it: Fish oil is fat or oil extracted from fish. Fish meal, which is used in IAMS™ dry kitten foods, is a good source of natural fish oil — which is a high-quality source of omega-3 fatty acids.
Now, time for a science lesson! Fatty acids, a smaller component of fat, are critical for many kitten body functions. Omega-3 fatty acids are a type of fatty acid with important nutritional value for kittens. Fish oil from deep, cold-water fish contains omega-3 fatty acids including eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA).
When a kitten eats food with fatty acids, the fatty acids are incorporated into their tissues, including the skin. (Turns out you really are what you eat!) Omega-3 fatty acids produce substances that promote healthy skin conditions, especially when balanced with omega-6 fatty acids (found in common kitten food ingredients such as chicken fat and corn oil).
So what does all this mean for your kitten? Feeding a complete and balanced diet with a balanced ratio of omega-6 and omega-3 fatty acids is proven to promote healthy skin and a shiny coat in cats1. Studies reveal that when fed fish oil, cats show:
DHA from fish oil has also been shown to promote healthy brain and vision development in kittens — important for all the hours of play and nighttime zoomies your kitten will experience in their lifetime.
All IAMS™ dry kitten foods, such as IAMS™ ProActive Health™ Mother And Kitten, are formulated with fish oil and an optimal ratio of omega-3 and omega-6 fatty acids. Proper nutrition as a kitten can help support your kitten’s soft and shiny coat now — and for all the years to come.
1 Data on file, The IAMS™ Company, 2000.
