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Even if a pet food is formulated to provide all of the essential nutrients required by a dog, it is of little value if the animal will not eat it. Quality pet foods are carefully formulated not only to be highly nutritious but also to be highly palatable.
Palatability is a term used to describe how well a dog likes the taste, smell, and texture of a food. A premium dog-food manufacturer spends a considerable amount of time conducting controlled feeding studies to determine the right combination of ingredients and processing techniques to produce a nutritious, palatable food.
There are two ways to test and measure the palatability of a dog food:
First Bite: The first palatability test is called the “first bite” preference. This measures the dog's first impression of a food's aroma and appearance.
Total Volume: Because the novelty of a new diet can cause highs and lows in first-bite tests, a second test is conducted called “total volume” measurement. Total volume determines the staying power or ability of a diet to maintain the animal's interest over time. This is the dog’s overall choice of a food based on taste, texture, and nutrition for the entire test period.
In order to obtain and interpret accurate results, palatability studies must be performed by experienced animal technicians and the data analyzed by research nutritionists. Feeding studies are conducted by offering an animal two bowls of food at the same time. Each bowl contains a different diet that has been carefully weighed and recorded.
The technician observes which food the dog chooses to eat first, and then records that as the first-bite preference. After a specific time period, bowls are removed and any remaining food is weighed and recorded. Diets also are switched from left to right each day of the study to ensure that dogs are not eating one diet simply out of habit.
The total-volume measurement is determined by calculating the difference between the beginning and ending weights of each food. This procedure is repeated using the same two diets with the same group of dogs for five days. At the end of the five-day study, all observations and data are compiled and analyzed to determine the overall palatability of each diet.
Dogs are attracted by not only the taste of a food, but also to its sight, aroma, and texture. Dogs are particularly interested in the smell of food.
Liquid digest is simply protein that is enzymatically broken down into amino acids, which are the building blocks of protein. The enzymatic process reduces large protein pieces to smaller protein pieces and free amino acids. By adding small amounts of acid, the enzymatic or digestive reaction is stopped and a stable liquid ingredient is produced. After a dry-food formula is cooked, formed into kibbles, and dried, the liquid digest is sprayed evenly on the outside of the dry kibbles. This is called “enrobing.” Not only does the liquid digest make the food highly palatable, but it also adds to the overall digestibility of the food.
Yes. We use liquid digest made from chicken to enhance the palatability of dry foods and to contribute to the nutritional value of the diet. Some pet foods include flavor enhancers, such as onion powder, which simply mask the aroma and taste of the ingredients and provide no nutritional benefits to the animal.
Have you ever noticed that your dog isn’t always the best at letting you know how they’re feeling, health-wise? Sure, that wagging tail tells you they’re happy, but what does it mean when they start sleeping longer, or not at all? What if they seem less interested in their food, or more interested in water?
These are the kinds of questions your vet can answer at your dog’s annual vet visits. Plus, routine vet care is the best method for preventing health problems in your dog before they arise. To help you and your dog get the most out of your next annual visit, we’re answering some common questions about checkups.
Our friends at Opens a new windowBanfield Pet Hospital recommend partnering with your veterinarian to determine how often you should bring your pet in for comprehensive exams. If you haven’t had a chance to speak with your vet, making time for an annual checkup is a great place to start. Yearly visits help mark milestones in your dog’s growth while monitoring ongoing concerns or spotting new developments. If you haven’t seen your vet in over a year, why not schedule an appointment?
Yearly visits are a great opportunity to make a plan for your pet’s health — while spotting any problems before they get more serious. Plus, you may realize you had questions about your pet’s health, but didn’t know how or who to ask.
It’s also important for you and your pet to get comfortable with your veterinarian. Taking your dog to the vet when there are no pressing health concerns gives them a better chance of seeing the vet as a safe and familiar place to visit. (In the event of a sudden or severe change in your pet’s health, be sure to contact your veterinarian immediately, rather than waiting for your next scheduled checkup.)
Cost is a common concern when it comes to vet visits. You may be wondering, “How much is a vet visit?” Unfortunately, there’s no standard answer. Vet visit cost generally depends on your veterinarian, your location and what type of services they offer during your pet’s checkup, which can include a physical exam, routine bloodwork and vaccinations, and chatting about how your pup is doing and whether you’ve noticed any changes in them. A 2019-2020 survey found that dog owners paid $212 on average for yearly routine vet visits1; many vet offices charge a standard exam fee of $40–$60 with additional costs for other services and diagnostics.2
Some pet health providers, like Banfield, offer annual preventive care packages with payment plans so pet owners have the option to budget the cost over the course of the next 12 months. As with most questions related to your visit, asking your vet is the most direct way to find out.
Right now, IAMS is helping dog owners skip the cost of their yearly checkups altogether. All you have to do is buy two qualifying bags of IAMS dog food; then, redeem your receipts here and IAMS will pay for the cost of your annual checkup. Your dog gets to eat veterinarian-recommended food and you get to save money. Win-win!
Nutrition and exercise are two of your most valuable tools to keep your pet on track between vet visits. In addition to examining your pet, your veterinarian can advise on how much exercise your pet needs and the right diet for them.
In general, the best nutritional option for your pet is a consistent, balanced and veterinarian-approved diet that meets their individual nutritional requirements and is appropriate for their life stage. No one formula is ideal for all pets, and your pet’s diet may need to change over time based on their lifestyle, life stage and medical history. That’s why IAMS offers a variety of diets to fit your dog’s unique needs — all designed to help promote healthy digestion, healthy skin and coat, and healthy energy for your best friend.
Hopefully you’ve followed our tips for helping you and your veterinarian bring out your dog’s unique best by making good use of their annual visit. During the checkup, your vet will probably give you advice on things to watch out for as your dog grows, as well as some practical advice for keeping them healthy in the meantime. Follow their guidance and, above all, keep loving on your furry family member.
1 Pet Industry Market Size, Trends & Ownership Statistics. (2021, March 24). Retrieved April 12, 2021, from
Opens a new windowhttps://americanpetproducts.org/industry-trends-and-stats
2 Banfield Price Estimator. (n.d.). Retrieved from
Opens a new windowhttps://www.banfield.com/Services/price-estimator
