Even if a pet food is formulated to provide all of the essential nutrients required by a dog, it is of little value if the animal will not eat it. Quality pet foods are carefully formulated not only to be highly nutritious but also to be highly palatable.
Palatability is a term used to describe how well a dog likes the taste, smell, and texture of a food. A premium dog-food manufacturer spends a considerable amount of time conducting controlled feeding studies to determine the right combination of ingredients and processing techniques to produce a nutritious, palatable food.
There are two ways to test and measure the palatability of a dog food:
First Bite: The first palatability test is called the “first bite” preference. This measures the dog's first impression of a food's aroma and appearance.
Total Volume: Because the novelty of a new diet can cause highs and lows in first-bite tests, a second test is conducted called “total volume” measurement. Total volume determines the staying power or ability of a diet to maintain the animal's interest over time. This is the dog’s overall choice of a food based on taste, texture, and nutrition for the entire test period.
In order to obtain and interpret accurate results, palatability studies must be performed by experienced animal technicians and the data analyzed by research nutritionists. Feeding studies are conducted by offering an animal two bowls of food at the same time. Each bowl contains a different diet that has been carefully weighed and recorded.
The technician observes which food the dog chooses to eat first, and then records that as the first-bite preference. After a specific time period, bowls are removed and any remaining food is weighed and recorded. Diets also are switched from left to right each day of the study to ensure that dogs are not eating one diet simply out of habit.
The total-volume measurement is determined by calculating the difference between the beginning and ending weights of each food. This procedure is repeated using the same two diets with the same group of dogs for five days. At the end of the five-day study, all observations and data are compiled and analyzed to determine the overall palatability of each diet.
Dogs are attracted by not only the taste of a food, but also to its sight, aroma, and texture. Dogs are particularly interested in the smell of food.
Liquid digest is simply protein that is enzymatically broken down into amino acids, which are the building blocks of protein. The enzymatic process reduces large protein pieces to smaller protein pieces and free amino acids. By adding small amounts of acid, the enzymatic or digestive reaction is stopped and a stable liquid ingredient is produced. After a dry-food formula is cooked, formed into kibbles, and dried, the liquid digest is sprayed evenly on the outside of the dry kibbles. This is called “enrobing.” Not only does the liquid digest make the food highly palatable, but it also adds to the overall digestibility of the food.
Yes. We use liquid digest made from chicken to enhance the palatability of dry foods and to contribute to the nutritional value of the diet. Some pet foods include flavor enhancers, such as onion powder, which simply mask the aroma and taste of the ingredients and provide no nutritional benefits to the animal.
Congrats! Your adorable li’l bundle of fur is finally home. Now it’s time to train your pup like a pro with our essential puppy training techniques and tips for three important topics:
Most experts suggest potting training a puppy when they’re between 12 and 16 weeks old.
Before you begin, though, set your puppy up for success by giving them a confined space in your house, whether that’s in a crate, a small room with a baby gate or on a tethered leash, so you can keep an eye on them and prevent accidents.
Most puppies need to eat three to four times a day, so feed your furry friend delicious, specially formulated IAMS™ Puppy Food at the same times every day. The food is easy to digest and will help keep your puppy’s potty breaks on a fairly predictable schedule, which is a win-win for both of you.
We recommend every hour or two at first, depending on your pup’s breed and size. Also take them out right after they wake up in the morning or from a nap, after they eat or drink and after play sessions.
Removing access to water two hours before bed time and scheduling a bathroom break right before bed will help your li’l baby sleep through the night. Most puppies can sleep about seven hours without having to go. But if your puppy does need to go out, be low-key about it. Take them outside, allow them to go and put them right back in their sleeping space.
By taking your puppy on a leash to the same spot every time, you’re saying to them, “This is where you do your business.” The scent in this spot will encourage them to go. Also, use a consistent phrase like “go potty” as your puppy does their business. Eventually, that’s all you’ll have to say to prompt them.
We recommend using a leash so your puppy knows exactly where they need to go and doesn’t get distracted on the way — which, of course, is what puppies do.
Give your little pooch lots of praise after they do their business so they learn your expectations. You can also give them a treat, but do it immediately after they go so they associate the treat with the behavior. Going for a walk around the neighborhood is another great way to reward them.
While playing with your puppy is fun for both of you, it’s important to teach your puppy that they aren’t allowed to nip at your clothing or bite your skin. Here’s how to do it:
A great technique to nip puppy nipping is to say “ow!” in a loud, high-pitched voice. This gets your puppy’s attention because it mimics the yelp a mother dog and littermates use to say, “Hey, you just hurt me.”
Every time your puppy nips or bites you while playing — or any other time for that matter — gently remove yourself from their grip, quietly turn around and walk away. This says to your little guy or girl that biting is not an OK way to play.
If your puppy keeps biting after you say “ow!” or walk away and ignore them, they might be overstimulated or overtired. If so, gently put your puppy in their crate or room for a little while so they can calm down or sleep.
If you don’t want your hands, fingers and toes to be chew toys, then always have a puppy chew toy handy. This distracts them from the biting behavior and teaches them what’s acceptable to chew on, especially when they’re teething and gnawing to make their gums feel better.
A tuckered-out pup has less energy to nip and bite, so give them the right amount of physical activity and playtime every day. See how much exercise our experts recommend.
Whenever your little friend plays politely and doesn’t bite you or others, don’t forget to praise them, give tons of affection or perhaps offer a tasty treat.
No doubt about it: One of the most important things you can do as a new puppy parent is teach your dog how to go on a well-behaved walk with you on a leash. Here’s how to get started:
Start inside your house by putting on your pup’s collar or harness for short periods when you’re playing with them and giving them treats, like pieces of tasty IAMS™ kibble. After your puppy is comfortable with their collar or harness, attach the leash and let them drag it around
Start with simple walks around your house. Teach your puppy to walk next to you with a loose leash, praising and encouraging them with small pieces of dry dog food.
As your pup gets the hang of indoor walking, it’s time to take your leash training outdoors, preferably in your backyard if you have one. Keep your puppy focused during each brief session and encourage them to stay right next to you without pulling, lunging or stopping while they’re on the leash.
Now’s the time to put your training into action. Start out with a short walk and work hard to keep your pup close by your side. You’ll also need to keep them focused because they’ll be distracted by all the new sights, sounds and smells. Be patient, keep your pace slow and give them plenty of chances to sniff around and do their business.
Practice really does make perfect. So keep praising and giving your little friend occasional treats until they learn the leash-training routine and become a well-mannered walking partner for life.



