Even if a pet food is formulated to provide all of the essential nutrients required by a dog, it is of little value if the animal will not eat it. Quality pet foods are carefully formulated not only to be highly nutritious but also to be highly palatable.
Palatability is a term used to describe how well a dog likes the taste, smell, and texture of a food. A premium dog-food manufacturer spends a considerable amount of time conducting controlled feeding studies to determine the right combination of ingredients and processing techniques to produce a nutritious, palatable food.
There are two ways to test and measure the palatability of a dog food:
First Bite: The first palatability test is called the “first bite” preference. This measures the dog's first impression of a food's aroma and appearance.
Total Volume: Because the novelty of a new diet can cause highs and lows in first-bite tests, a second test is conducted called “total volume” measurement. Total volume determines the staying power or ability of a diet to maintain the animal's interest over time. This is the dog’s overall choice of a food based on taste, texture, and nutrition for the entire test period.
In order to obtain and interpret accurate results, palatability studies must be performed by experienced animal technicians and the data analyzed by research nutritionists. Feeding studies are conducted by offering an animal two bowls of food at the same time. Each bowl contains a different diet that has been carefully weighed and recorded.
The technician observes which food the dog chooses to eat first, and then records that as the first-bite preference. After a specific time period, bowls are removed and any remaining food is weighed and recorded. Diets also are switched from left to right each day of the study to ensure that dogs are not eating one diet simply out of habit.
The total-volume measurement is determined by calculating the difference between the beginning and ending weights of each food. This procedure is repeated using the same two diets with the same group of dogs for five days. At the end of the five-day study, all observations and data are compiled and analyzed to determine the overall palatability of each diet.
Dogs are attracted by not only the taste of a food, but also to its sight, aroma, and texture. Dogs are particularly interested in the smell of food.
Liquid digest is simply protein that is enzymatically broken down into amino acids, which are the building blocks of protein. The enzymatic process reduces large protein pieces to smaller protein pieces and free amino acids. By adding small amounts of acid, the enzymatic or digestive reaction is stopped and a stable liquid ingredient is produced. After a dry-food formula is cooked, formed into kibbles, and dried, the liquid digest is sprayed evenly on the outside of the dry kibbles. This is called “enrobing.” Not only does the liquid digest make the food highly palatable, but it also adds to the overall digestibility of the food.
Yes. We use liquid digest made from chicken to enhance the palatability of dry foods and to contribute to the nutritional value of the diet. Some pet foods include flavor enhancers, such as onion powder, which simply mask the aroma and taste of the ingredients and provide no nutritional benefits to the animal.
We’re not talking about the “Sit. Shake.” kind of shake. Nor the fun way they shake off water starting from their nose all the way to the end of their tail. (FYI, dogs can shake off 70% of the water on their fur in just four seconds!)
No, we’re talking about that full-body trembling you’ve likely seen your pooch do from time to time. Why do they do it? And is it something you should be worried about? Let’s shake a leg and find out.
A majority of dog owners in an IAMS™ survey* (64%) think dogs shake because they’re cold. Other top responses were because they’re scared (57%) or anxious (54%).
High-fives all around because it turns out there are a number of reasons dogs shake, and all those are possible correct answers.

Just like their owners, dogs will often shiver when cold.
Opens a new windowDr. Tammie King, Applied Behavior Technical Leader at Waltham Petcare Science Institute, says: “Dogs shiver in response to falling temperatures. Dogs with short or no hair are especially susceptible. You should get them warm, put coats on them or bring them inside.” Same goes for you.

“Shaking is a response to epinephrine or adrenaline secretion — a sign of anxiety where the dog is on high alert,” says
Opens a new windowJames Serpell, B.S., Ph.D., Professor of Humane Ethics & Animal Welfare at the University of Pennsylvania School of Veterinary Medicine. You may notice this when you’re at the vet or there’s a situation where they feel threatened. Dr. Serpell also offers a way to help in some cases: “Identify what’s triggering the behavior. Provide them comfort. Going forward, you can gradually desensitize your pet to the thing it’s afraid of.” Unless it’s clowns. Those are always scary.
Trembling can also be a sign of serious issues like injury, poisoning or kidney disease. Opens a new windowDr. Jo Gale, BVetMed CertLAS MRCVS, Senior Manager, Global Science Advocacy at Waltham Petcare Science Institute urges pet owners to be vigilant: “If a pet is unwell in another way, they could be trembling.” If their shaking is accompanied by symptoms like diarrhea, limping or vomiting, you should consult your vet straight away.
*Surveyed U.S. dog owners, age 18+
Sample Size: n=201
Fielded May 8-10, 2020