Even if a pet food is formulated to provide all of the essential nutrients required by a dog, it is of little value if the animal will not eat it. Quality pet foods are carefully formulated not only to be highly nutritious but also to be highly palatable.
Palatability is a term used to describe how well a dog likes the taste, smell, and texture of a food. A premium dog-food manufacturer spends a considerable amount of time conducting controlled feeding studies to determine the right combination of ingredients and processing techniques to produce a nutritious, palatable food.
There are two ways to test and measure the palatability of a dog food:
First Bite: The first palatability test is called the “first bite” preference. This measures the dog's first impression of a food's aroma and appearance.
Total Volume: Because the novelty of a new diet can cause highs and lows in first-bite tests, a second test is conducted called “total volume” measurement. Total volume determines the staying power or ability of a diet to maintain the animal's interest over time. This is the dog’s overall choice of a food based on taste, texture, and nutrition for the entire test period.
In order to obtain and interpret accurate results, palatability studies must be performed by experienced animal technicians and the data analyzed by research nutritionists. Feeding studies are conducted by offering an animal two bowls of food at the same time. Each bowl contains a different diet that has been carefully weighed and recorded.
The technician observes which food the dog chooses to eat first, and then records that as the first-bite preference. After a specific time period, bowls are removed and any remaining food is weighed and recorded. Diets also are switched from left to right each day of the study to ensure that dogs are not eating one diet simply out of habit.
The total-volume measurement is determined by calculating the difference between the beginning and ending weights of each food. This procedure is repeated using the same two diets with the same group of dogs for five days. At the end of the five-day study, all observations and data are compiled and analyzed to determine the overall palatability of each diet.
Dogs are attracted by not only the taste of a food, but also to its sight, aroma, and texture. Dogs are particularly interested in the smell of food.
Liquid digest is simply protein that is enzymatically broken down into amino acids, which are the building blocks of protein. The enzymatic process reduces large protein pieces to smaller protein pieces and free amino acids. By adding small amounts of acid, the enzymatic or digestive reaction is stopped and a stable liquid ingredient is produced. After a dry-food formula is cooked, formed into kibbles, and dried, the liquid digest is sprayed evenly on the outside of the dry kibbles. This is called “enrobing.” Not only does the liquid digest make the food highly palatable, but it also adds to the overall digestibility of the food.
Yes. We use liquid digest made from chicken to enhance the palatability of dry foods and to contribute to the nutritional value of the diet. Some pet foods include flavor enhancers, such as onion powder, which simply mask the aroma and taste of the ingredients and provide no nutritional benefits to the animal.
Like any companion or roommate, dogs — for all their love and cuteness—have habits we just don’t understand. One question dog owners often ask their pets: “Why? Why would you eat poop?”

When we polled* dog owners recently, most thought it was because a dog is lacking nutrients (49%), they’re anxious (43%) or they just think it tastes good (40%).
Dogs are significantly more likely to eat the droppings of another species (e.g., horses, rabbits) than their own.
We held our noses and got to the bottom of the issue with the help of some experts.
While those in our poll thought this was the number-one reason for the behavior, it has actually never been proven. “It’s a myth dogs eat poop because they’re seeking nutrients they aren’t getting. There’s no evidence to back this,” says
Opens a new windowDr. Jo Gale, BVetMed CertLAS MRCVS, Senior Manager, Global Science Advocacy at Waltham Petcare Science Institute.

According to
Opens a new windowDr. Tammie King, Applied Behavior Technical Leader at Waltham Petcare Science Institute, “It can occur where there is lack of environmental enrichment. You see this often in dogs who are kenneled and have a lack of opportunity to exhibit normal canine behavior.” So if you need another excuse to get out and play with your pooch, this is a good one.
Believe it or not, this is the main reason dogs eat poop. Dr. Jo Gale explains: “Dogs are scavengers by nature and use any opportunity to eat what they can, when they can. They consider it a ‘tasty snack.’” Dr. Tammie King adds that “[Dogs eating poop] is a learned behavior. They’ve done it, enjoyed it, and that behavior is repeated.”
We love our dogs so much that we’re willing to trust our best friends on this. Maybe we should come out with a line of doggie breath mints though. Hmm.

“Ingesting feces from any animal increases potential for ingesting parasites and pathogens,” cautions Opens a new windowDr. James Serpell BSc, Phd Professor of Humane Ethics & Animal Welfare at University of Pennsylvania School of Veterinary Medicine. He went on to say, “[It’s] not something humans should ignore, but it's not worth getting too excited about it.”
All the experts we consulted said that if your dog occasionally eats poop, it’s nothing to be overly alarmed by. Just keep an eye on the frequency and their overall health. And as always, make sure they’re getting a nutritious diet and plenty of exercise and attention. If you have any concerns contact your vet.
Despite dogs liking the taste of poop, we’re going to stick with the healthy range of more traditional flavors offered in all IAMS dog foods.
*Surveyed U.S. dog owners, age 18+
Sample Size: n=201
Fielded May 8 to May 10, 2020