Low-cost food might be better for your wallet, but it can be a raw deal for your dog, because he may not get the nutrition he needs. Premium foods, such as IAMS™ ProActive Health™ Smart Puppy Original , make sense both nutritionally (because of consistent, high-quality ingredients) and economically because they provide:
The investment in a premium food might initially cost more per bag, but because these high-quality formulas are high in nutrient density, your dog may need less food, which can offset the higher cost per unit of weight. On a cost-per-feeding basis, look at how much you feed each day as opposed to how much the bag costs, because nutrient and energy density will generally be lower for a low-cost food compared with premium foods.
With budget-priced formulas, the emphasis is on production and ingredient costs. Two bags of the same least-cost formulated food can have different ingredients and/or levels of ingredients. Plus, those ingredients may vary significantly in digestibility. This means, simply, that you may need to feed more just to equal the nutrition offered by a smaller amount of a premium dog food formula.
High-quality, complete, and balanced premium dog foods such as the IAMS brands are specifically designed to provide your dog with a food that has:
To determine how much food to give your dog, check the daily feeding recommendations set by the pet food manufacturer and read the label. To calculate portion sizes, divide the total daily recommended amount by the number of times (usually two for adult dogs) you plan to feed your dog.
To tell if your dog is at a healthy weight, move your hands along his sides. If you can feel his ribs, he's about right. Or, look down at him when you're directly above him. You should be able to see a waistline.
If he's gaining or losing a lot of weight, slightly decrease or increase his daily intake and weigh him in another week. If you have specific concerns about your dog's weight, talk to your veterinarian. He or she can assess your dog's needs and make a feeding recommendation.
Once you've decided on a premium formula, you have another choice to make: dry or moist. And what about biscuits?
Premium dry dog food gives you the best value and convenience, while fortifying your dog with high-quality nutrition. Premium dry foods come in a number of bag sizes and formulas suited to size, life stage, and activity level. Dry food also helps keep teeth clean, and it stays fresh for a long time if you store it properly.
Wet foods from IAMS provide 100% complete nutrition. IAMS ProActive Health Puppy Biscuits make great treats and rewards and can add taste variety to your new dog's diet.
There’s no doubt dogs are affectionate creatures. And they have numerous ways of showing it. So what’s the deal when your furry friend comes up and gives you a big ol’ pooch smooch? Let’s take a tongue-in-cheek look into why.

Dogs are oral creatures and gather a lot of information about their surroundings through taste and smell. Maybe you’re salty after a sweaty run. Maybe you’ve got barbecue sauce on your face. “Dogs can smell a lot better than we can,” says Opens a new windowDr. Jo Gale, BVetMed CertLAS MRCVS, Senior Manager, Global Science Advocacy at Waltham Petcare Science Institute, “so they find a lot more things interesting to lick than we can.” This despite the fact dogs only have about 1,700 taste buds compared to around 9,000 in humans.
In a poll* of dog owners, IAMS™ found a large majority (75%) believe dogs lick people to offer friendliness. That’s definitely a correct assumption. Licking has been a social behavior among dogs since the days of great-great-great granddaddy wolf. 'It’s a standard canine greeting to lick others around the face,” agrees Opens a new windowJames Serpell, B.S., Ph.D., Professor of Humane Ethics & Animal Welfare at the University of Pennsylvania School of Veterinary Medicine. “Junior members of the pack will run around and lick the mouths of more senior members.” Your dog considers you part of their pack, so it’s their way of greeting and welcoming you. Or maybe you still have that barbecue sauce on your face.
In ancient Greece, dogs at the shrine of Asclepius were trained to lick patients. In the Middle Ages, Saint Roch was said to have been cured of a plague of sores through his dog’s licks. The French even have a saying, “langue de chien, langue de médecin,” which translates to, “a dog’s tongue, a doctor’s tongue.”

Don’t cancel your health insurance just yet. While dogs’ saliva does have some possible bactericidal properties against some types of bacteria, it can put you at the risk of exposure to others. Too much licking can also reopen the wound and cause further infection. With modern medicine, you’re much better off hitting the first-aid kit.
And that myth about dogs’ mouths being cleaner than humans’? Not true — both contain over 600 types of bacteria. You’re welcome for that image.
While an occasional canine kiss is “aww”-inducing, some dogs can overdo it to the point of annoyance. When this happens, the best thing to do is “completely ignore it and give no attention,” suggests Dr. Jo Gale. “When they stop, provide them with attention.” Over time your dog will learn to scale back on the smooches.
*Surveyed U.S. dog owners, age 18+
Sample Size: n=201
Fielded May 8-10, 2020