Providing your dog with a balanced diet of nutritious dog food will ensure they get adequate amounts of protein, fat and fiber. All three are essential to your dog’s health and happiness — and all three can be found in every IAMS™ product we produce. Learn more about how these three vital elements can support your dog’s whole-body health.

Protein Protein helps keep your dog’s muscles strong.
Protein helps keep your dog’s muscles strong. It also provides the amino acids necessary to build and repair proteins in their body. Many of these amino acids must be acquired through a dog’s diet.
Recipes contain animal-based proteins that provide the essential amino acids dogs need. Plus, we conduct special refining and quality assurance tests to ensure we only use high-quality, highly digestible protein sources for increased digestibility.

Fat gives your dog energy and helps nourish their skin and coat.
Fat provides energy. Your dog needs two types of fatty acids: omega-6 andomega-3 fatty acids. Omega-6 fatty acids are found in chicken fat and corn.Omega-3 fatty acids are found in ingredients such as canola, fish meal or oil, andflax. Both types help nourish and support your dog’s skin and coat.
Fiber and prebiotics help support your dog’s digestion.
IAMS™ dog food recipes feature a tailored blend of natural fiber from ingredients like beet pulp, as well as prebiotics to help support your dog’s digestion. Research has shown that moderately fermentable fiber, such as beet pulp, enhances intestinal health.
Feeding your dog a balanced diet that contains the right amounts of protein, fats and fiber is one of the most important ways you can care for and nourish them. To see the di!erence a healthy diet can make in your dog, feed them an IAMS recipe that’s tailored to their unique dietary needs, such as their size, age and breed. Are you ready to See the Wow?
Teeth are important players in the digestive process.
As teeth grind up food, debris accumulates on the tooth surface and attracts bacteria. This accumulation of debris and bacteria is called plaque. Plaque is easily removed from teeth by brushing—that is, when teeth are brushed frequently.
If the plaque isn't brushed away, mineral deposits cause it to harden on the teeth. This is called tartar. Dark yellow or brown accumulations on the teeth are indicators of tartar, which is difficult to remove.
If left untreated, plaque can lead to damage of the gums (gingivitis) or the jawbones and teeth (periodontitis).
Keeping a pet’s teeth and gums healthy involves regular brushing and professional cleaning. Unfortunately, many owners have problems brushing their dogs’ teeth on a regular basis.
Special diets also can help reduce tartar buildup between cleanings. Most dental diets are formulated with a tough kibble that is texturized to scrape off some plaque.
Our dental technology uses a patent-pending manufacturing process that enables dry-food kibbles to control tartar buildup. This process does not affect the nutrient content of the food or the size of the kibbles.
IAMS™ researchers have looked at the effects of feeding dogs dry diets with our dental technology. In each of these studies, two groups of animals were fed our formula, either with (control) or without our dental technology.
All animals had their teeth thoroughly cleaned.
After 28 days of eating one diet, animals’ teeth were examined for tartar.
All animals then received another thorough cleaning.
Then diets were switched for another feeding period.
In dogs, the diets featuring our dental technology reduced tartar accumulation as much as 50% compared to dogs fed the control diet.'