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Providing your dog with a balanced diet of nutritious dog food will ensure they get adequate amounts of protein, fat and fiber. All three are essential to your dog’s health and happiness — and all three can be found in every IAMS™ product we produce. Learn more about how these three vital elements can support your dog’s whole-body health.
Protein Protein helps keep your dog’s muscles strong.
Protein helps keep your dog’s muscles strong. It also provides the amino acids necessary to build and repair proteins in their body. Many of these amino acids must be acquired through a dog’s diet.
Recipes contain animal-based proteins that provide the essential amino acids dogs need. Plus, we conduct special refining and quality assurance tests to ensure we only use high-quality, highly digestible protein sources for increased digestibility.
Fat gives your dog energy and helps nourish their skin and coat.
Fat provides energy. Your dog needs two types of fatty acids: omega-6 andomega-3 fatty acids. Omega-6 fatty acids are found in chicken fat and corn.Omega-3 fatty acids are found in ingredients such as canola, fish meal or oil, andflax. Both types help nourish and support your dog’s skin and coat.
Fiber and prebiotics help support your dog’s digestion.
IAMS™ dog food recipes feature a tailored blend of natural fiber from ingredients like beet pulp, as well as prebiotics to help support your dog’s digestion. Research has shown that moderately fermentable fiber, such as beet pulp, enhances intestinal health.
Feeding your dog a balanced diet that contains the right amounts of protein, fats and fiber is one of the most important ways you can care for and nourish them. To see the di!erence a healthy diet can make in your dog, feed them an IAMS recipe that’s tailored to their unique dietary needs, such as their size, age and breed. Are you ready to See the Wow?
You’ve likely heard your dog let loose his inner wolf and belt out a few long howls. 73% of dog owners in a recent IAMS poll* believe they do this to communicate. This form of vocalization has a long history and is used for different reasons. Understanding more about howling will help you understand your pooch better.
Howling is an ancient trait wolves use to communicate with other members of their pack and other packs over long distances. They may be trying to locate a lost member, show off the size of their pack or warn of danger. It’s like a canine group text.
A wolf’s howl can be heard up to 10 miles away.
Each wolf has their own unique howl, so pack members know who they are, even miles apart.
Dogs instinctually respond to howling-like noises by howling themselves. Sounds such as sirens, other dogs, singing or your kid learning the violin is usually enough to get them to sound off.
Dogs are still very social animals; it’s just that now we’re their pack. When they miss us, they’ll howl in hopes we respond.
Opens a new windowDr. James Serpell, BSc, PhD, Professor of Humane Ethics & Animal Welfare at University of Pennsylvania School of Veterinary Medicine, explains it this way: “That [howling] is an attempt on the part of the dog to ask the owner basically, ‘Where are you so that I can rejoin you?’”
Dr. James Serpell doesn’t believe so. “My own research has shown that it is common across breeds. People think huskies may be more prone to group howling.”
Dogs going through separation anxiety may howl excessively when left home alone. Dr. Jo Gale, BVetMed CertLAS MRCVS, Senior Manager for Global Science Advocacy at Waltham Petcare Science Institute, says, “If you reinforce quiet behavior, they are less likely to continue howling.” You can do this by quieting your dog and then leaving for a very brief time before returning and rewarding them when they stay quiet. Gradually increase the time you’re gone to reassure them you’ll always be back.
*Surveyed U.S. dog owners, age 18+
Sample Size: n=201
Fielded May 8 to May 10, 2020
