There’s no doubt dogs are affectionate creatures. And they have numerous ways of showing it. So what’s the deal when your furry friend comes up and gives you a big ol’ pooch smooch? Let’s take a tongue-in-cheek look into why.

Dogs are oral creatures and gather a lot of information about their surroundings through taste and smell. Maybe you’re salty after a sweaty run. Maybe you’ve got barbecue sauce on your face. “Dogs can smell a lot better than we can,” says Opens a new windowDr. Jo Gale, BVetMed CertLAS MRCVS, Senior Manager, Global Science Advocacy at Waltham Petcare Science Institute, “so they find a lot more things interesting to lick than we can.” This despite the fact dogs only have about 1,700 taste buds compared to around 9,000 in humans.
In a poll* of dog owners, IAMS™ found a large majority (75%) believe dogs lick people to offer friendliness. That’s definitely a correct assumption. Licking has been a social behavior among dogs since the days of great-great-great granddaddy wolf. 'It’s a standard canine greeting to lick others around the face,” agrees Opens a new windowJames Serpell, B.S., Ph.D., Professor of Humane Ethics & Animal Welfare at the University of Pennsylvania School of Veterinary Medicine. “Junior members of the pack will run around and lick the mouths of more senior members.” Your dog considers you part of their pack, so it’s their way of greeting and welcoming you. Or maybe you still have that barbecue sauce on your face.
In ancient Greece, dogs at the shrine of Asclepius were trained to lick patients. In the Middle Ages, Saint Roch was said to have been cured of a plague of sores through his dog’s licks. The French even have a saying, “langue de chien, langue de médecin,” which translates to, “a dog’s tongue, a doctor’s tongue.”

Don’t cancel your health insurance just yet. While dogs’ saliva does have some possible bactericidal properties against some types of bacteria, it can put you at the risk of exposure to others. Too much licking can also reopen the wound and cause further infection. With modern medicine, you’re much better off hitting the first-aid kit.
And that myth about dogs’ mouths being cleaner than humans’? Not true — both contain over 600 types of bacteria. You’re welcome for that image.
While an occasional canine kiss is “aww”-inducing, some dogs can overdo it to the point of annoyance. When this happens, the best thing to do is “completely ignore it and give no attention,” suggests Dr. Jo Gale. “When they stop, provide them with attention.” Over time your dog will learn to scale back on the smooches.
*Surveyed U.S. dog owners, age 18+
Sample Size: n=201
Fielded May 8-10, 2020
Whether your dog is a big sweetie, a big weirdo or a big athlete, here’s what you need to know about taking care of your big dog.
First, all big dogs start out as little dogs. But pretty soon they grow up — and so does their appetite, their toys, their dog bowls, the vet bill and their need for speed.
He started to grow.
And pretty soon
he was bigger than
the recliner.
Sometimes it can take more than two years for them to reach their full size.
And you won’t like to think about it too much, but their life spans are shorter, too: about 10 to 12 years.
No wonder
you'll let him push
you off the bed
at night.
If a large dog gets too much food as a pup, they’re at a higher risk of growing too quickly, which can cause joint trouble.
For large breeds, being overweight is especially problematic. All that extra weight can be a lot for the joints to carry around.
Keep your good old dog healthy by practicing portion control and feeding nutritious food like IAMS™ Mature Adult Large Breed.
How will she catch
a screaming
15-mile-an-hour
Frisbee in midair
if she has knee trouble.
Back in the day, large-breed dogs were especially energetic. They were working dogs, herders, hunters, cart pullers and people protectors.
Who are we to deny their evolution?
Make sure your dog gets exercise every day.
How do you accomplish this? Walk, walk and more walk. And add in some running, jumping, chasing, hiking, fetching, dog-park visiting, swimming and even agility courses.
Repeat this mantra:
'I am the alpha.'
When it comes to training, think of it this way: The bigger the dog, the harder it is to hide behavior problems. And if you can’t control your super-sized soulmate, they could inadvertently cause damage or hurt someone.
Living large is all
about biting the
wind and living
that sweet,
sweet life.





