There’s no doubt dogs are affectionate creatures. And they have numerous ways of showing it. So what’s the deal when your furry friend comes up and gives you a big ol’ pooch smooch? Let’s take a tongue-in-cheek look into why.

Dogs are oral creatures and gather a lot of information about their surroundings through taste and smell. Maybe you’re salty after a sweaty run. Maybe you’ve got barbecue sauce on your face. “Dogs can smell a lot better than we can,” says Opens a new windowDr. Jo Gale, BVetMed CertLAS MRCVS, Senior Manager, Global Science Advocacy at Waltham Petcare Science Institute, “so they find a lot more things interesting to lick than we can.” This despite the fact dogs only have about 1,700 taste buds compared to around 9,000 in humans.
In a poll* of dog owners, IAMS™ found a large majority (75%) believe dogs lick people to offer friendliness. That’s definitely a correct assumption. Licking has been a social behavior among dogs since the days of great-great-great granddaddy wolf. 'It’s a standard canine greeting to lick others around the face,” agrees Opens a new windowJames Serpell, B.S., Ph.D., Professor of Humane Ethics & Animal Welfare at the University of Pennsylvania School of Veterinary Medicine. “Junior members of the pack will run around and lick the mouths of more senior members.” Your dog considers you part of their pack, so it’s their way of greeting and welcoming you. Or maybe you still have that barbecue sauce on your face.
In ancient Greece, dogs at the shrine of Asclepius were trained to lick patients. In the Middle Ages, Saint Roch was said to have been cured of a plague of sores through his dog’s licks. The French even have a saying, “langue de chien, langue de médecin,” which translates to, “a dog’s tongue, a doctor’s tongue.”

Don’t cancel your health insurance just yet. While dogs’ saliva does have some possible bactericidal properties against some types of bacteria, it can put you at the risk of exposure to others. Too much licking can also reopen the wound and cause further infection. With modern medicine, you’re much better off hitting the first-aid kit.
And that myth about dogs’ mouths being cleaner than humans’? Not true — both contain over 600 types of bacteria. You’re welcome for that image.
While an occasional canine kiss is “aww”-inducing, some dogs can overdo it to the point of annoyance. When this happens, the best thing to do is “completely ignore it and give no attention,” suggests Dr. Jo Gale. “When they stop, provide them with attention.” Over time your dog will learn to scale back on the smooches.
*Surveyed U.S. dog owners, age 18+
Sample Size: n=201
Fielded May 8-10, 2020
Protein is best known for supplying amino acids to build hair, skin, nails, muscles, tendons, ligaments, and cartilage. It also plays a main role in hormone production.
The protein in dog foods can be supplied by animal sources, plant sources or a combination of the two. High-quality animal-source proteins contain all of the essential amino acids dogs need, while a single plant-based protein might not contain adequate amounts of some essential amino acids.
Common animal-based protein sources used in pet food include chicken, lamb, fish, and beef.
Even though they are often fed plant-based diets, dogs are not herbivores. While dogs are technically considered to be omnivores—animals that eat both animal- and plant-based foods—they should be treated primarily as carnivores to better fulfill their specific nutritional requirements.
Dogs are members of the Canidae family. This family also includes the wolf, coyote, fox, and jackal. The ancestors and relatives of today's common dog hunted animals and ate them as a means of survival.
The body structure of domestic dogs is similar to that of their ancestors and relatives and is ideal for eating prey. Dogs have the enlarged carnassial teeth after which carnivores are named. Their gastrointestinal tract is simple and does not have the capacity to digest large amounts of plant products.
Animal-based proteins help dogs achieve optimal health.