Dogs are as unique as people, but despite their differences, they all need a well-balanced diet for good health. However, dogs of different ages and sizes have different nutritional needs, and this is especially true for puppies. When you factor in developmental needs, ingredients and your puppy’s size and breed, choosing the right food can be difficult.
The energy requirements of a puppy can be nearly twice those of an adult dog. This means that a puppy might not have the stomach capacity to eat enough food to meet his needs unless the food is specially formulated.
When choosing a puppy food, select one that provides a highly digestible, nutrient-dense, 100% complete premium formula for growth. Such high-quality formulas contain the vitamins, minerals, protein, fat and carbohydrates your dog needs for sound and healthy development. With a premium formula, your puppy may have:
Puppies grow fastest during the first six months of life, and because growth rates differ among breed sizes, you need a formula designed to address the needs of your puppy’s breed or size. Feed your puppy this formula based on the recommended amounts for his weight and age until he is an adult.
Although large-breed dogs have bigger bones than medium or small breeds, large-breed puppies do not need more calcium. University studies have shown that:
Overfeeding and weight gain can contribute to developmental bone problems. This makes managing food intake even more critical. Puppies are at greater risk for developmental bone problems if they are overfed.
A formula with reduced fat and calories promotes optimum growth. Controlling the rate of growth to promote normal development is another reason to feed a large-breed diet, such as IAMS™ ProActive Health™ Smart Puppy Large Breed.
Medium-breed puppies have needs between those of large- and small-breed dogs. A medium-breed puppy’s nutritional demands can be satisfied by feeding a 100% complete and balanced formula that features moderate amounts of all the essential vitamins and nutrients, such as IAMS ProActive Health Smart Puppy Original.

Small-breed puppies have unique needs due to their small mouths and small stomachs, as well as the rapid growth spurt they experience when growing to adult size. That’s why it’s important to pack a lot of nutrition and energy into a small amount of food. A poor-quality diet might fill a puppy’s stomach before he can eat enough food to satisfy his nutritional needs. The result can be improper muscle and skeletal development and growth impairment.
IAMS™ puppy foods are formulated to be energy- and nutrient-dense to meet the needs of growing puppies. The IAMS™ formula for small and toy puppy breeds, IAMS™ ProActive Health™ Smart Puppy Small & Toy Breed, has concentrated nutrition for the lifelong health of your small- or toy-breed dog.
As your dog matures, his body functions change. He might have decreased immune-system function, deterioration of skin and coat quality, and more frequent intestinal problems. So it makes sense that what a mature dog eats might also need to change.
Throughout a dog's life, a process called peroxidation occurs. This is a normal process the body uses to destroy cells that outlive their usefulness and to kill germs and parasites, but this process also can destroy or damage healthy cells. As a dog ages, the damage caused by peroxidation accumulates and, in turn, increases the risk of certain problems such as infections.
Antioxidants are naturally occurring components in the body (but also can be acquired through diet). They help maintain overall health by neutralizing the peroxidation process of cellular molecules.
Research sponsored by IAMS™ found that dogs fed a diet rich in antioxidants such as vitamin E had improved immune responses and vaccine recognition. This might be especially important for mature/senior dogs, because IAMS research has found that, as dogs age, immune responses can decrease.
Eating a complete and balanced diet with omega-3 fatty acids, such as those found in vitamin-rich fish oils, also helps rejuvenate dry skin and develop a healthy, lustrous coat.
Aging dogs might have higher numbers of unfavorable bacteria and lower numbers of beneficial bacteria in their intestines, which can result in clinical signs of gastrointestinal problems (such as diarrhea). A diet with a moderately fermentable fiber source such as beet pulp can help maintain intestinal health. Beet pulp provides energy for the cells lining the intestine and promotes proper stool formation.
Different dogs show signs of aging at different times, and much of this variation is associated with size. Larger dogs generally appear mature/senior sooner than smaller dogs. The table below can show you when your dog should start a mature diet with a food such as IAMS ProActive Health™ Mature Adult.
Dog Weight and Transition to Mature/Senior Foods
| Weight Range | Age to Begin Transition |
|---|---|
| More than 90 lbs | 5 years |
| 51 to 90 lbs | 6 years |
| 21 to 50 lbs | 7 years |
| Up to 20 lbs | 7 years |