Dogs are as unique as people, but despite their differences, they all need a well-balanced diet for good health. However, dogs of different ages and sizes have different nutritional needs, and this is especially true for puppies. When you factor in developmental needs, ingredients and your puppy’s size and breed, choosing the right food can be difficult.
The energy requirements of a puppy can be nearly twice those of an adult dog. This means that a puppy might not have the stomach capacity to eat enough food to meet his needs unless the food is specially formulated.
When choosing a puppy food, select one that provides a highly digestible, nutrient-dense, 100% complete premium formula for growth. Such high-quality formulas contain the vitamins, minerals, protein, fat and carbohydrates your dog needs for sound and healthy development. With a premium formula, your puppy may have:
Puppies grow fastest during the first six months of life, and because growth rates differ among breed sizes, you need a formula designed to address the needs of your puppy’s breed or size. Feed your puppy this formula based on the recommended amounts for his weight and age until he is an adult.
Although large-breed dogs have bigger bones than medium or small breeds, large-breed puppies do not need more calcium. University studies have shown that:
Overfeeding and weight gain can contribute to developmental bone problems. This makes managing food intake even more critical. Puppies are at greater risk for developmental bone problems if they are overfed.
A formula with reduced fat and calories promotes optimum growth. Controlling the rate of growth to promote normal development is another reason to feed a large-breed diet, such as IAMS™ ProActive Health™ Smart Puppy Large Breed.
Medium-breed puppies have needs between those of large- and small-breed dogs. A medium-breed puppy’s nutritional demands can be satisfied by feeding a 100% complete and balanced formula that features moderate amounts of all the essential vitamins and nutrients, such as IAMS ProActive Health Smart Puppy Original.

Small-breed puppies have unique needs due to their small mouths and small stomachs, as well as the rapid growth spurt they experience when growing to adult size. That’s why it’s important to pack a lot of nutrition and energy into a small amount of food. A poor-quality diet might fill a puppy’s stomach before he can eat enough food to satisfy his nutritional needs. The result can be improper muscle and skeletal development and growth impairment.
IAMS™ puppy foods are formulated to be energy- and nutrient-dense to meet the needs of growing puppies. The IAMS™ formula for small and toy puppy breeds, IAMS™ ProActive Health™ Smart Puppy Small & Toy Breed, has concentrated nutrition for the lifelong health of your small- or toy-breed dog.
Nutrients such as protein, fat, vitamins, and minerals are important players in the skin and coat health of dogs. To understand the role of these nutrients, it is necessary to start by understanding skin and hair.
The purpose of skin and hair is to block things from leaving (such as water or heat) or entering (such as viruses and bacteria) the body.
The hair coat is composed almost entirely of protein. If the animal's diet doesn't contain adequate protein quantity and quality, hair may fall out, or become dry, weak and brittle.
Skin is made up of squamous cells, flat cells tightly packed together. These cells have tough membranes that are composed of proteins and fats. Without proper amounts of these nutrients, cell membranes weaken, allowing water to escape and bacteria and viruses to enter more easily.
Proteins are found in both animal-based and plant-based ingredients. Animal-based proteins contain all the essential amino acids dogs need, whereas plant-based proteins may contain only some essential amino acids. Animal-based proteins help dogs achieve optimal health.
Fats can also be found in both animal-based and plant-based ingredients. They are incorporated into skin cells as fatty acids. There are two essential fatty acids for skin and coat health. Linoleic acid maintains skin and coat condition in dogs. Without enough linoleic acid dogs may experience dull, dry coat, hair loss, greasy skin and increased susceptibility to skin inflammation.
Both of these essential fatty acids are omega-6 fatty acids and are found in animal tissues like chicken fat. Linoleic acid is also found in some vegetable oils, such as corn and soybean oils.
Most commercial dog diets contain more than adequate amounts of omega-6 fatty acids. Because these fatty acids can be converted to compounds that increase susceptibility to skin inflammation, it is important to balance the amount of omega-6 fatty acids in the diet with omega-3 fatty acids, which reduce susceptibility to inflammation.
Omega-3 fatty acids are found in oils from fish and some plants (canola and flax).
IAMS research has found that combining fat sources in the diet at a ratio of 5-10 omega-6 fatty acids to 1 omega-3 fatty acid results in excellent skin and coat health.
Vitamins and minerals are essential for the development of healthy skin and hair coat. The best way to provide these nutrients is through a complete and balanced diet containing appropriate amounts of essential vitamins and minerals rather than through supplements.
| Vitamin or Mineral | Importance to Skin and Coat Health |
|---|---|
| Vitamin A | Necessary for growth and repair of skin |
| Vitamin E | Protects skin cells from oxidant damage |
| Biotin | Aids in the utilization of protein |
| Riboflavin (B2) | Necessary for fat and protein metabolism |
| Zinc | Necessary for fat and protein metabolism |
| Copper | Involved in tissue pigment and protein synthesis |
Diet is often believed to be a factor when changes in skin and coat condition are noticed. The most common causes of these changes, however, are season and life stage.
As cold weather approaches, most dogs grow a thick coat to help keep heat in and cold air out. As the weather begins to warm up, they shed the thick, heavy coat.
Most puppies are born with soft fuzzy hair, but as they age, a coarser coat grows. Pregnant or lactating dogs also may experience a change in coat condition or hair loss. And, as with humans, the hair on dogs may thin out and become coarser and white as they reach their senior years.