You’ll do anything to keep your puppy healthy and happy—IAMS™ is just the first step. Here’s some extra advice to help your puppy stay extra healthy.
Step 1: Begin with a play session and praise to relax your puppy. Then get on the same physical level as your puppy. With a large dog, kneel next to him while he's in the sitting position; with a small puppy, place him on a grooming table or a countertop.
Step 2: Place one hand over the top of the puppy's muzzle as shown. Hold the pill in your free hand and then gently open his mouth with that hand.
Step 3: Place the pill in the center of the tongue as far back as you're able to reach. Then close your puppy's mouth and hold it shut while you blow gently but quickly at his nose. This will cause your dog to swallow before he has a chance to spit the pill out. Give him a treat immediately afterward to ensure that the pill has really been swallowed. End each session with play and praise.
Just like you, your new puppy needs high-quality health care. Before you run into any dog health issues, ask a friend or your local humane society to recommend a veterinarian, then choose one with these factors in mind:
Once you've narrowed your choices, visit the veterinarian's office. Inspect the facility and talk to the doctor about your new puppy. If you like what you see and hear, arrange a time to bring your puppy in for an initial examination. It's a good idea to visit the veterinarian within the first three days after you bring your puppy home to make sure he's in good health. The veterinarian will probably check:
Most humans recognize a hug as a sign of affection and friendship. In an IAMS™ survey*, 83% of dog parents say their dog likes hugs too. But how do dogs feel about them? Bring it in! We’re going to try and get our arms around this question.

Sure, some dogs enjoy a good canine cuddle, but usually only with their owner or household members. Otherwise, they don’t really care for it. “Hugging is too much and overwhelming for many dogs and should be discouraged if the dog doesn’t know the individual very well,” advises
Opens a new windowJames Serpell, B.S., Ph.D., Professor of Humane Ethics & Animal Welfare at the University of Pennsylvania School of Veterinary Medicine.
There are a number of reasons for this:
Hugging is a human behavior, not a dog behavior. They’re just not physically built for that kind of interaction. We stand upright, so we face people. Dogs are on all fours, so it’s an unnatural act for them. They much prefer a friendly sniff to greet other dogs.
To dogs, a hug is seen as a very dominant form of behavior; it feels like a stranger is trying to assert control over them. It can be quite stressful, especially if done by someone they’re not familiar with.
Since ancient dog days, canines’ first instinctive line of defense has been to run away from danger. Hugging takes this primal option away and can make them feel trapped and confined. Remember when you were a kid getting hugged by that loud great aunt you’ve never met at your dad’s second cousin’s wedding? That’s kind of what your dog is feeling. Who is this? What are they doing? They want to escape too.

You can usually tell by their body language, says
Opens a new windowDr. Jo Gale, BVetMed CertLAS MRCVS, Senior Manager, Global Science Advocacy at Waltham Petcare Science Institute: “Watch for trembling, trying to get away, raised hackles or whites around their eyes. It’s very important to pay attention to this behavior and respect it.”
Don’t worry if your dog doesn’t want to hug it out. There are plenty of healthier ways you can show them you’re still their best friend:
*Surveyed U.S. dog owners, age 18+
Sample Size: n=201
Fielded May 8-10, 2020