Unlike larger-breed dogs that are considered mature at age 5, medium-breed dogs are usually called mature or senior at age 7. By this time, their nutritional requirements are changing. You can help keep your medium-breed dog active, happy and healthy with a specially formulated mature or senior diet that delivers highly digestible, enhanced nutrition.
Your dog might be aging in a number of ways. He may have a dull, dry coat and flaky skin, declining activity or weight gain, decreased immune system response, more frequent intestinal problems, joint stiffness and a loss of lean muscle mass. It’s true that a mature or senior dog generally needs fewer calories, but to address special mature or senior concerns, your dog still needs high-quality protein and carefully balanced nutrients.
What your medium-breed dog needs is a high-quality, balanced maintenance food formulated for his changing metabolism. Look for options with these age-essential dietary components:
These ingredients are the keys to mature or senior nutrition whether you feed dry or wet dog food or give your dog treats.
Older, less active dogs are prone to weight gain. Controlling your dog’s weight can help minimize health complications such as diabetes or joint stress. Your dog can benefit from a weight-control diet with these key characteristics:

DHA (docosahexaenoic acid) is an omega-3 fatty acid important for neural development of puppies. DHA is a major structural component of the brain, as well as the most abundant fatty acid in the brain. It plays a vital role in the development of a puppy’s central nervous system and retinal function.
To help your puppy be as smart and healthy as possible, DHA should be an essential component of your dog's diet. The DHA in IAMS™ ProActive Health™ Smart Puppy food helps encourage healthy brain development, which can make your puppy more trainable and help forge a stronger bond with you.
Common dietary DHA sources include fish (such as salmon, sardines, tuna and other seafood), eggs and organ meat. In pet foods, sources of DHA include fish, fish meal and fish oil.
Prior to weaning, puppies get DHA from their mothers. The puppy’s mother transfers DHA from her body tissues to her offspring during pregnancy and lactation.
After weaning, puppies can obtain DHA through their diet.
One IAMS study looked at beagle puppies whose mothers had been fed enhanced or typical dietary DHA from breeding on through weaning.* After weaning, puppies were fed the same diets as their mothers throughout the remainder of the study (up to 16 weeks of age). To evaluate the effect of diet on trainability, all puppies were taught to associate a symbol with a direction in a t-maze, with correct responses resulting in a food treat.
In the 30 days of testing, puppies from the enhanced-DHA group consistently outperformed the puppies from the typical-DHA group on the maze test. Results of the study indicated that puppies nourished on high DHA levels were more trainable.
*Data on file. The IAMS Company.

