Unlike larger-breed dogs that are considered mature at age 5, medium-breed dogs are usually called mature or senior at age 7. By this time, their nutritional requirements are changing. You can help keep your medium-breed dog active, happy and healthy with a specially formulated mature or senior diet that delivers highly digestible, enhanced nutrition.
Your dog might be aging in a number of ways. He may have a dull, dry coat and flaky skin, declining activity or weight gain, decreased immune system response, more frequent intestinal problems, joint stiffness and a loss of lean muscle mass. It’s true that a mature or senior dog generally needs fewer calories, but to address special mature or senior concerns, your dog still needs high-quality protein and carefully balanced nutrients.
What your medium-breed dog needs is a high-quality, balanced maintenance food formulated for his changing metabolism. Look for options with these age-essential dietary components:
These ingredients are the keys to mature or senior nutrition whether you feed dry or wet dog food or give your dog treats.
Older, less active dogs are prone to weight gain. Controlling your dog’s weight can help minimize health complications such as diabetes or joint stress. Your dog can benefit from a weight-control diet with these key characteristics:

Nutrients like protein, fat, vitamins and minerals are vital to the skin and coat health of dogs. Your dog’s coat is made up almost entirely of protein. If his diet doesn’t contain enough protein quantity and quality, hair might fall out or become dry, weak and brittle. Likewise, his skin is made up of tightly packed flat cells with tough membranes made of proteins and fats. Without proper amounts of these nutrients, the cell membranes weaken, allowing water to escape and bacteria and viruses to enter more easily.
Make sure your dog is getting the following nutrients to keep his coat and skin healthy.
Proteins are found in both animal-based and plant-based ingredients. However, animal-based proteins contain all the essential amino acids dogs need, whereas plant-based proteins might not contain enough of some essential amino acids.
Fats also are found in both animal- and plant-based ingredients and are incorporated into skin cells as fatty acids. In particular, linoleic acid is essential for a dog’s skin and coat health. Without enough linoleic acid, dogs might experience a dull and dry coat, hair loss, greasy skin and increased susceptibility to skin inflammation.
Linoleic acid is found in chicken fat and vegetable oils (such as corn and soybean). IAMS™ research has also found that the fatty acids in vitamin-rich fish oils help promote excellent skin and coat health.
Your dog needs vitamins and minerals for a healthy skin and coat. The best way to provide these nutrients is by feeding a complete and balanced diet full of essential vitamins and minerals, rather than giving him supplements.
Vitamin or Mineral Importance to Skin and Coat Health
Vitamin A Necessary for growth and repair of skin
Vitamin E Protects skin cells from oxidant damage
Vitamin C Helps heal wounds
Biotin Aids in the utilization of protein
Riboflavin (B2) Necessary for fat and protein metabolism
Zinc Necessary for fat and protein metabolism
Copper Involved in tissue, pigment, and protein synthesis
Diet can be a factor when changes in skin and coat condition occur, but the most common causes are season and life stage. As cold weather approaches, most dogs grow a thick coat to help keep heat in and cold air out. As the weather warms up, they shed their thick, heavy coat.
Most puppies are born with soft, fuzzy hair, but as they age, a coarser coat grows. Pregnant or nursing dogs also might experience a change in coat condition or hair loss. And, as with humans, a dog’s hair might thin out and become coarser and white as he reaches his mature years.