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Unlike larger-breed dogs that are considered mature at age 5, medium-breed dogs are usually called mature or senior at age 7. By this time, their nutritional requirements are changing. You can help keep your medium-breed dog active, happy and healthy with a specially formulated mature or senior diet that delivers highly digestible, enhanced nutrition.
Your dog might be aging in a number of ways. He may have a dull, dry coat and flaky skin, declining activity or weight gain, decreased immune system response, more frequent intestinal problems, joint stiffness and a loss of lean muscle mass. It’s true that a mature or senior dog generally needs fewer calories, but to address special mature or senior concerns, your dog still needs high-quality protein and carefully balanced nutrients.
What your medium-breed dog needs is a high-quality, balanced maintenance food formulated for his changing metabolism. Look for options with these age-essential dietary components:
These ingredients are the keys to mature or senior nutrition whether you feed dry or wet dog food or give your dog treats.
Older, less active dogs are prone to weight gain. Controlling your dog’s weight can help minimize health complications such as diabetes or joint stress. Your dog can benefit from a weight-control diet with these key characteristics:
Beet pulp is an important source of fiber that is good for helping your dog maintain intestinal health and can enhance his ability to absorb ingredients. Beet pulp is the material that remains after sugar is extracted from sugar beets.
There are two types of fiber: Nonfermentable and fermentable. Nonfermentable fiber remains undigested as it passes through a dog's intestines, providing bulk to move wastes out. Cellulose is an example of a nonfermentable fiber.
In contrast, fermentable fiber is broken down in the intestines into short-chain fatty acids that provide energy for cells that line the intestine.
Moderately fermentable fiber does both: It provides bulk to move waste and supplies energy to cells lining the intestine. Beet pulp is a moderately fermentable fiber. IAMS™ products contain a patented, moderately fermentable fiber, beet pulp, to keep your dog's digestive system healthy.
Beet pulp contains no toxins and is not harmful. It is a very safe fiber source. Beet pulp does not affect coat color. There is nothing in beet pulp that can affect coat pigment—the inside is light in color, and the dark outside peel is not used in our foods.
By definition, beet pulp is the material left over after the sugar is removed from sugar beets. Therefore, beet pulp contains no sugar.
There is no evidence that beet pulp causes bloat. Bloat (gastric dilatation-volvulus or GDV) is related to a stomach defect that delays the stomach’s emptying. It is believed that bloat is not related to diet or ingredients, such as beet pulp. However, the cause of bloat remains unknown.
IAMS has conducted extensive research on many types of fiber. The results of this research point to the fact that beet pulp maintains intestinal health and works with other nutrients to provide optimal nutrition in all of our products, including IAMS™ ProActive Health™ Adult MiniChunks. No other food manufacturer can match our formulas. Only IAMS holds a patent for moderately fermentable beet pulp.
