Keeping your puppy’s skin and coat healthy is as easy as 1-2-omega-3. Feeding studies have shown that dogs thrive on high-quality animal proteins from chicken, fish, lamb and eggs. IAMS™ ProActive Health™ Smart Puppy Original and other IAMS formulas are made with these highly digestible proteins, which promote excellent skin and coat condition and enhance your dog’s overall health and well-being. When your dog’s coat looks good, the rest of his body will likely be well nourished, too.
Learn more about two important nutrients that can maintain your puppy’s skin and coat health.
Fat plays a key role in keeping your puppy’s skin and coat in top condition. Fat not only provides energy, but it’s also a source of essential fatty acids that are necessary for the skin’s healthy structure. Fatty acids in the diet keep the skin moist and supple. They also contribute to a thick, lustrous and healthy coat. The lack of or imbalance of fatty acids can cause dry, scaly skin and brittle hair. A diet with vitamin-rich fish oils is vital to your puppy’s coat health and appearance.
Although there are many kinds of fatty acids, a few are important to coat health and appearance:
An appropriate balance of omega-6 and omega-3 fatty acids helps maintain your dog’s healthy skin and coat. An optimal range of omega-6 to omega-3 fatty-acid ratios is between 5:1 and 10:1 to enhance skin and coat quality and help nutritionally manage skin and coat conditions.
DHA (docosahexaenoic acid) is a key nutrient found naturally in breast milk and is important for a baby’s neural development. And just like a baby, a puppy’s ability to learn depends on healthy brain development.
At 6 weeks, a puppy's brain mass is approximately 70% developed. At this stage and in the months ahead, feeding your puppy a diet rich in DHA can help support neural development. Premium puppy foods such as IAMS™ ProActive Health™ Smart Puppy provide DHA in their formulas.

Beet pulp is an important source of fiber that is good for helping your dog maintain intestinal health and can enhance his ability to absorb ingredients. Beet pulp is the material that remains after sugar is extracted from sugar beets.
There are two types of fiber: Nonfermentable and fermentable. Nonfermentable fiber remains undigested as it passes through a dog's intestines, providing bulk to move wastes out. Cellulose is an example of a nonfermentable fiber.
In contrast, fermentable fiber is broken down in the intestines into short-chain fatty acids that provide energy for cells that line the intestine.
Moderately fermentable fiber does both: It provides bulk to move waste and supplies energy to cells lining the intestine. Beet pulp is a moderately fermentable fiber. IAMS™ products contain a patented, moderately fermentable fiber, beet pulp, to keep your dog's digestive system healthy.
Beet pulp contains no toxins and is not harmful. It is a very safe fiber source. Beet pulp does not affect coat color. There is nothing in beet pulp that can affect coat pigment—the inside is light in color, and the dark outside peel is not used in our foods.
By definition, beet pulp is the material left over after the sugar is removed from sugar beets. Therefore, beet pulp contains no sugar.
There is no evidence that beet pulp causes bloat. Bloat (gastric dilatation-volvulus or GDV) is related to a stomach defect that delays the stomach’s emptying. It is believed that bloat is not related to diet or ingredients, such as beet pulp. However, the cause of bloat remains unknown.
IAMS has conducted extensive research on many types of fiber. The results of this research point to the fact that beet pulp maintains intestinal health and works with other nutrients to provide optimal nutrition in all of our products, including IAMS™ ProActive Health™ Adult MiniChunks. No other food manufacturer can match our formulas. Only IAMS holds a patent for moderately fermentable beet pulp.