Keeping your puppy’s skin and coat healthy is as easy as 1-2-omega-3. Feeding studies have shown that dogs thrive on high-quality animal proteins from chicken, fish, lamb and eggs. IAMS™ ProActive Health™ Smart Puppy Original and other IAMS formulas are made with these highly digestible proteins, which promote excellent skin and coat condition and enhance your dog’s overall health and well-being. When your dog’s coat looks good, the rest of his body will likely be well nourished, too.
Learn more about two important nutrients that can maintain your puppy’s skin and coat health.
Fat plays a key role in keeping your puppy’s skin and coat in top condition. Fat not only provides energy, but it’s also a source of essential fatty acids that are necessary for the skin’s healthy structure. Fatty acids in the diet keep the skin moist and supple. They also contribute to a thick, lustrous and healthy coat. The lack of or imbalance of fatty acids can cause dry, scaly skin and brittle hair. A diet with vitamin-rich fish oils is vital to your puppy’s coat health and appearance.
Although there are many kinds of fatty acids, a few are important to coat health and appearance:
An appropriate balance of omega-6 and omega-3 fatty acids helps maintain your dog’s healthy skin and coat. An optimal range of omega-6 to omega-3 fatty-acid ratios is between 5:1 and 10:1 to enhance skin and coat quality and help nutritionally manage skin and coat conditions.
DHA (docosahexaenoic acid) is a key nutrient found naturally in breast milk and is important for a baby’s neural development. And just like a baby, a puppy’s ability to learn depends on healthy brain development.
At 6 weeks, a puppy's brain mass is approximately 70% developed. At this stage and in the months ahead, feeding your puppy a diet rich in DHA can help support neural development. Premium puppy foods such as IAMS™ ProActive Health™ Smart Puppy provide DHA in their formulas.

Whether your dog is a big sweetie, a big weirdo or a big athlete, here’s what you need to know about taking care of your big dog.
First, all big dogs start out as little dogs. But pretty soon they grow up — and so does their appetite, their toys, their dog bowls, the vet bill and their need for speed.
He started to grow.
And pretty soon
he was bigger than
the recliner.
Sometimes it can take more than two years for them to reach their full size.
And you won’t like to think about it too much, but their life spans are shorter, too: about 10 to 12 years.
No wonder
you'll let him push
you off the bed
at night.
If a large dog gets too much food as a pup, they’re at a higher risk of growing too quickly, which can cause joint trouble.
For large breeds, being overweight is especially problematic. All that extra weight can be a lot for the joints to carry around.
Keep your good old dog healthy by practicing portion control and feeding nutritious food like IAMS™ Mature Adult Large Breed.
How will she catch
a screaming
15-mile-an-hour
Frisbee in midair
if she has knee trouble.
Back in the day, large-breed dogs were especially energetic. They were working dogs, herders, hunters, cart pullers and people protectors.
Who are we to deny their evolution?
Make sure your dog gets exercise every day.
How do you accomplish this? Walk, walk and more walk. And add in some running, jumping, chasing, hiking, fetching, dog-park visiting, swimming and even agility courses.
Repeat this mantra:
'I am the alpha.'
When it comes to training, think of it this way: The bigger the dog, the harder it is to hide behavior problems. And if you can’t control your super-sized soulmate, they could inadvertently cause damage or hurt someone.
Living large is all
about biting the
wind and living
that sweet,
sweet life.





