Keeping your puppy’s skin and coat healthy is as easy as 1-2-omega-3. Feeding studies have shown that dogs thrive on high-quality animal proteins from chicken, fish, lamb and eggs. IAMS™ ProActive Health™ Smart Puppy Original and other IAMS formulas are made with these highly digestible proteins, which promote excellent skin and coat condition and enhance your dog’s overall health and well-being. When your dog’s coat looks good, the rest of his body will likely be well nourished, too.
Learn more about two important nutrients that can maintain your puppy’s skin and coat health.
Fat plays a key role in keeping your puppy’s skin and coat in top condition. Fat not only provides energy, but it’s also a source of essential fatty acids that are necessary for the skin’s healthy structure. Fatty acids in the diet keep the skin moist and supple. They also contribute to a thick, lustrous and healthy coat. The lack of or imbalance of fatty acids can cause dry, scaly skin and brittle hair. A diet with vitamin-rich fish oils is vital to your puppy’s coat health and appearance.
Although there are many kinds of fatty acids, a few are important to coat health and appearance:
An appropriate balance of omega-6 and omega-3 fatty acids helps maintain your dog’s healthy skin and coat. An optimal range of omega-6 to omega-3 fatty-acid ratios is between 5:1 and 10:1 to enhance skin and coat quality and help nutritionally manage skin and coat conditions.
DHA (docosahexaenoic acid) is a key nutrient found naturally in breast milk and is important for a baby’s neural development. And just like a baby, a puppy’s ability to learn depends on healthy brain development.
At 6 weeks, a puppy's brain mass is approximately 70% developed. At this stage and in the months ahead, feeding your puppy a diet rich in DHA can help support neural development. Premium puppy foods such as IAMS™ ProActive Health™ Smart Puppy provide DHA in their formulas.

Between 25 and 40% of dogs are overweight, but often, owners don't know it until they take their dog to the veterinarian for another reason. Yet, even veterinarians can't tell if a dog is fat just by its weight. Ideal weight varies by breed, and quite widely within breeds. There's no ideal weight chart for all dogs!
You can judge your dog's condition by placing your hands on each side of his rib cage. Are the ribs protruding? Your dog may be too thin. Can you feel individual ribs easily, and is your dog's abdomen slightly tucked up when viewed from the side? That's the sign of ideal weight. If you can't feel the ribs easily, your dog has no waist, and his abdomen drags, he's too fat. Your veterinarian can help you further evaluate your dog's weight.
Before beginning any weight loss program with your dog, discuss it with your veterinarian.
You can begin your dog's weight-loss program by reducing caloric intake by 25% of his maintenance intake, and then decrease it by 10% increments every two to three weeks until a 1% weight loss per week is achieved. This means that, if your dog weighs 15 pounds, a 1% loss would be about 2-1/2 ounces.
If you feed one large meal a day or keep food available at all times, try dividing the daily ration into several small meals (at least two meals a day) and pick up what has not been eaten 30 minutes after each meal.
Dogs gain weight for the same reason that people do—they eat more calories than they use. Today's dogs share another problem with their parents: lack of activity. Most parents are gone all day and come home too tired to play with the dog.
Also, as dogs age, or after they are spayed or neutered, their metabolism might slow causing them to require less food.
Another reason for weight gain is frequent, high-calorie treats. Sometimes, more than one family member is feeding the dog, and the dog sure isn't telling!
Losing weight isn't easy. Changing habits is the key. Here are some ways you can help:
Determine who feeds the dog what and when. (Don't be embarrassed to admit you give your dog treats. Dogs are expert beggars.)
Substitute affection for treats. Give a pat or throw a ball when he noses your hand.
Take your dog for a walk more often. Even 10 minutes a day can help.
Feed him more often. It takes energy to digest food. Dividing your dog's daily ration into two or three feedings will help.
Reducing your dog's regular food amount by 25% should bring results.
If your dog is more than 15% overweight, your veterinarian might recommend a special food. Diet foods should be low in fat (under 20% of calories from fat).
Your goal is to help your dog be healthier, so select his food carefully. Some diet foods just add fiber to help the dog feel full. This can result in reduced digestibility, large stool volume, frequent trips to the backyard, and decreased skin and coat condition because the dog isn't getting enough fat and nutrients.
Find a food, such as IAMS™ ProActive Health™ Adult Healthy Weight, that has normal fiber levels to keep your dog's digestive system working properly. It should have high-quality protein so your dog doesn't lose muscle tone and essential fatty acids to help keep his skin flexible and coat glossy throughout the dieting process. After your dog reaches ideal weight, select a maintenance food to keep weight steady.'