Keeping your puppy’s skin and coat healthy is as easy as 1-2-omega-3. Feeding studies have shown that dogs thrive on high-quality animal proteins from chicken, fish, lamb and eggs. IAMS™ ProActive Health™ Smart Puppy Original and other IAMS formulas are made with these highly digestible proteins, which promote excellent skin and coat condition and enhance your dog’s overall health and well-being. When your dog’s coat looks good, the rest of his body will likely be well nourished, too.
Learn more about two important nutrients that can maintain your puppy’s skin and coat health.
Fat plays a key role in keeping your puppy’s skin and coat in top condition. Fat not only provides energy, but it’s also a source of essential fatty acids that are necessary for the skin’s healthy structure. Fatty acids in the diet keep the skin moist and supple. They also contribute to a thick, lustrous and healthy coat. The lack of or imbalance of fatty acids can cause dry, scaly skin and brittle hair. A diet with vitamin-rich fish oils is vital to your puppy’s coat health and appearance.
Although there are many kinds of fatty acids, a few are important to coat health and appearance:
An appropriate balance of omega-6 and omega-3 fatty acids helps maintain your dog’s healthy skin and coat. An optimal range of omega-6 to omega-3 fatty-acid ratios is between 5:1 and 10:1 to enhance skin and coat quality and help nutritionally manage skin and coat conditions.
DHA (docosahexaenoic acid) is a key nutrient found naturally in breast milk and is important for a baby’s neural development. And just like a baby, a puppy’s ability to learn depends on healthy brain development.
At 6 weeks, a puppy's brain mass is approximately 70% developed. At this stage and in the months ahead, feeding your puppy a diet rich in DHA can help support neural development. Premium puppy foods such as IAMS™ ProActive Health™ Smart Puppy provide DHA in their formulas.

You’ve likely heard your dog let loose his inner wolf and belt out a few long howls. 73% of dog owners in a recent IAMS poll* believe they do this to communicate. This form of vocalization has a long history and is used for different reasons. Understanding more about howling will help you understand your pooch better.
Howling is an ancient trait wolves use to communicate with other members of their pack and other packs over long distances. They may be trying to locate a lost member, show off the size of their pack or warn of danger. It’s like a canine group text.
A wolf’s howl can be heard up to 10 miles away.
Each wolf has their own unique howl, so pack members know who they are, even miles apart.
Dogs instinctually respond to howling-like noises by howling themselves. Sounds such as sirens, other dogs, singing or your kid learning the violin is usually enough to get them to sound off.
Dogs are still very social animals; it’s just that now we’re their pack. When they miss us, they’ll howl in hopes we respond.
Opens a new windowDr. James Serpell, BSc, PhD, Professor of Humane Ethics & Animal Welfare at University of Pennsylvania School of Veterinary Medicine, explains it this way: “That [howling] is an attempt on the part of the dog to ask the owner basically, ‘Where are you so that I can rejoin you?’”
Dr. James Serpell doesn’t believe so. “My own research has shown that it is common across breeds. People think huskies may be more prone to group howling.”
Dogs going through separation anxiety may howl excessively when left home alone. Dr. Jo Gale, BVetMed CertLAS MRCVS, Senior Manager for Global Science Advocacy at Waltham Petcare Science Institute, says, “If you reinforce quiet behavior, they are less likely to continue howling.” You can do this by quieting your dog and then leaving for a very brief time before returning and rewarding them when they stay quiet. Gradually increase the time you’re gone to reassure them you’ll always be back.
*Surveyed U.S. dog owners, age 18+
Sample Size: n=201
Fielded May 8 to May 10, 2020


