Keeping your puppy’s skin and coat healthy is as easy as 1-2-omega-3. Feeding studies have shown that dogs thrive on high-quality animal proteins from chicken, fish, lamb and eggs. IAMS™ ProActive Health™ Smart Puppy Original and other IAMS formulas are made with these highly digestible proteins, which promote excellent skin and coat condition and enhance your dog’s overall health and well-being. When your dog’s coat looks good, the rest of his body will likely be well nourished, too.
Learn more about two important nutrients that can maintain your puppy’s skin and coat health.
Fat plays a key role in keeping your puppy’s skin and coat in top condition. Fat not only provides energy, but it’s also a source of essential fatty acids that are necessary for the skin’s healthy structure. Fatty acids in the diet keep the skin moist and supple. They also contribute to a thick, lustrous and healthy coat. The lack of or imbalance of fatty acids can cause dry, scaly skin and brittle hair. A diet with vitamin-rich fish oils is vital to your puppy’s coat health and appearance.
Although there are many kinds of fatty acids, a few are important to coat health and appearance:
An appropriate balance of omega-6 and omega-3 fatty acids helps maintain your dog’s healthy skin and coat. An optimal range of omega-6 to omega-3 fatty-acid ratios is between 5:1 and 10:1 to enhance skin and coat quality and help nutritionally manage skin and coat conditions.
DHA (docosahexaenoic acid) is a key nutrient found naturally in breast milk and is important for a baby’s neural development. And just like a baby, a puppy’s ability to learn depends on healthy brain development.
At 6 weeks, a puppy's brain mass is approximately 70% developed. At this stage and in the months ahead, feeding your puppy a diet rich in DHA can help support neural development. Premium puppy foods such as IAMS™ ProActive Health™ Smart Puppy provide DHA in their formulas.

Providing your dog with a balanced diet of nutritious dog food will ensure they get adequate amounts of protein, fat and fiber. All three are essential to your dog’s health and happiness — and all three can be found in every IAMS™ product we produce. Learn more about how these three vital elements can support your dog’s whole-body health.

Protein Protein helps keep your dog’s muscles strong.
Protein helps keep your dog’s muscles strong. It also provides the amino acids necessary to build and repair proteins in their body. Many of these amino acids must be acquired through a dog’s diet.
Recipes contain animal-based proteins that provide the essential amino acids dogs need. Plus, we conduct special refining and quality assurance tests to ensure we only use high-quality, highly digestible protein sources for increased digestibility.

Fat gives your dog energy and helps nourish their skin and coat.
Fat provides energy. Your dog needs two types of fatty acids: omega-6 andomega-3 fatty acids. Omega-6 fatty acids are found in chicken fat and corn.Omega-3 fatty acids are found in ingredients such as canola, fish meal or oil, andflax. Both types help nourish and support your dog’s skin and coat.
Fiber and prebiotics help support your dog’s digestion.
IAMS™ dog food recipes feature a tailored blend of natural fiber from ingredients like beet pulp, as well as prebiotics to help support your dog’s digestion. Research has shown that moderately fermentable fiber, such as beet pulp, enhances intestinal health.
Feeding your dog a balanced diet that contains the right amounts of protein, fats and fiber is one of the most important ways you can care for and nourish them. To see the di!erence a healthy diet can make in your dog, feed them an IAMS recipe that’s tailored to their unique dietary needs, such as their size, age and breed. Are you ready to See the Wow?