Keeping your puppy’s skin and coat healthy is as easy as 1-2-omega-3. Feeding studies have shown that dogs thrive on high-quality animal proteins from chicken, fish, lamb and eggs. IAMS™ ProActive Health™ Smart Puppy Original and other IAMS formulas are made with these highly digestible proteins, which promote excellent skin and coat condition and enhance your dog’s overall health and well-being. When your dog’s coat looks good, the rest of his body will likely be well nourished, too.
Learn more about two important nutrients that can maintain your puppy’s skin and coat health.
Fat plays a key role in keeping your puppy’s skin and coat in top condition. Fat not only provides energy, but it’s also a source of essential fatty acids that are necessary for the skin’s healthy structure. Fatty acids in the diet keep the skin moist and supple. They also contribute to a thick, lustrous and healthy coat. The lack of or imbalance of fatty acids can cause dry, scaly skin and brittle hair. A diet with vitamin-rich fish oils is vital to your puppy’s coat health and appearance.
Although there are many kinds of fatty acids, a few are important to coat health and appearance:
An appropriate balance of omega-6 and omega-3 fatty acids helps maintain your dog’s healthy skin and coat. An optimal range of omega-6 to omega-3 fatty-acid ratios is between 5:1 and 10:1 to enhance skin and coat quality and help nutritionally manage skin and coat conditions.
DHA (docosahexaenoic acid) is a key nutrient found naturally in breast milk and is important for a baby’s neural development. And just like a baby, a puppy’s ability to learn depends on healthy brain development.
At 6 weeks, a puppy's brain mass is approximately 70% developed. At this stage and in the months ahead, feeding your puppy a diet rich in DHA can help support neural development. Premium puppy foods such as IAMS™ ProActive Health™ Smart Puppy provide DHA in their formulas.

A product code is a series of numbers and letters printed on the outer package of each product that a manufacturer produces to provide information about when the product was made.
As part of the product code, products manufactured by The IAMS™ Company include a 'Best Used By' date, or the date at which the product is no longer considered fresh and should no longer be sold. This date is expressed in “ddmmyy” and “ddmmmyy” formats (line 1 below).
The second line represents company internal information for use in traceability and inventory control (line 2).
Depending upon the production line, pouch products might have code date information in a single or double line.
By recognizing and understanding these codes, customers can make sure they are receiving a fresh product.
Shelf life is the duration, measured in months, during which a product that is stored properly maintains its freshness. This means that if a product has a 16-month shelf life, it is fresh for up to 16 months from the date of manufacture.
The shelf life for our dry dog and cat foods is 16 months. All canned and pouch formulas have a shelf life of 24 months. Biscuits have a 12-month shelf life, and sauce formulas have a 16-month shelf life.
Unopened dry products are best stored off of the floor in a cool, dry place. Open bags of food should be stored in a clean, dry container with a tight seal. Dry products also might be frozen without loss of nutrients.
Opened wet products are best kept refrigerated in tightly sealed containers for no more than three days after the can has been opened. Wet products should not be frozen in unopened cans or pouches. However, wet foods can be frozen if removed from the container, packed in freezer containers and frozen immediately.