Keeping your puppy’s skin and coat healthy is as easy as 1-2-omega-3. Feeding studies have shown that dogs thrive on high-quality animal proteins from chicken, fish, lamb and eggs. IAMS™ ProActive Health™ Smart Puppy Original and other IAMS formulas are made with these highly digestible proteins, which promote excellent skin and coat condition and enhance your dog’s overall health and well-being. When your dog’s coat looks good, the rest of his body will likely be well nourished, too.
Learn more about two important nutrients that can maintain your puppy’s skin and coat health.
Fat plays a key role in keeping your puppy’s skin and coat in top condition. Fat not only provides energy, but it’s also a source of essential fatty acids that are necessary for the skin’s healthy structure. Fatty acids in the diet keep the skin moist and supple. They also contribute to a thick, lustrous and healthy coat. The lack of or imbalance of fatty acids can cause dry, scaly skin and brittle hair. A diet with vitamin-rich fish oils is vital to your puppy’s coat health and appearance.
Although there are many kinds of fatty acids, a few are important to coat health and appearance:
An appropriate balance of omega-6 and omega-3 fatty acids helps maintain your dog’s healthy skin and coat. An optimal range of omega-6 to omega-3 fatty-acid ratios is between 5:1 and 10:1 to enhance skin and coat quality and help nutritionally manage skin and coat conditions.
DHA (docosahexaenoic acid) is a key nutrient found naturally in breast milk and is important for a baby’s neural development. And just like a baby, a puppy’s ability to learn depends on healthy brain development.
At 6 weeks, a puppy's brain mass is approximately 70% developed. At this stage and in the months ahead, feeding your puppy a diet rich in DHA can help support neural development. Premium puppy foods such as IAMS™ ProActive Health™ Smart Puppy provide DHA in their formulas.

Dogs hit maturity around 7 years of age (5 years for larger dogs). It's not uncommon for them to live as long as 15 years. As your pet enters his golden years, his activity level might slow down and common conditions such as arthritis, diabetes, and kidney disease may arise. “It is so more important to monitor the eating habits of older pets,” stresses Tom Carpenter, DVM, president of the American Animal Hospital Association. “Generally, older pets do not need as much protein, sodium, and phosphorus. But your veterinarian needs to address this for your individual pet,” he says, adding that semiannual vet visits are recommended for an older animal.
Some mature dogs are prone to obesity. To test whether your dog is at a healthy weight, move your hands along his sides. If you can feel his ribs (but don't see them), he's doing okay. But if you feel a fat covering, or you visibly notice a rounded abdomen, he might be overweight. Exercise is still important for a senior dog, and if he's gained weight, you want to look for a low-fat weight-control food that contains vitamin-rich fish oils (IAMS™ ProActive Health™ Mature Adult is one good choice).
Other mature pets can become finicky eaters and lose weight as they age. 'Very old pets may actually need a more calorie-dense diet,' Carpenter says. Older dogs can lose their sense of smell and have a harder time chewing their food. To make mature dog food easier to eat, you can top their dry food with room-temperature wet food.
If your dog is gaining or losing a lot of weight, slightly decrease or increase his daily feedings. A sudden change in weight or appetite might be a sign of disease, so you should check with your vet. Water is also essential. 'Older pets are at a higher risk of dehydration,' Carpenter says. Provide a clean bowl with fresh water at all times.
