Active dogs thrive on diets high in fat. To preserve a high-fat dry kibble diet, however, is a challenge. The IAMS research team met that challenge with an effective preservative system used in all our dry dog food products, such as IAMS™ ProActive Health™ Adult MiniChunks.
The preservative system features a special blend of mixed tocopherols. Tocopherols are antioxidants extracted from vegetable oils. There are four major types of tocopherols. Vitamin E, also known as alpha-tocopherol, is commonly used in dog foods, though a specific mixture of the different tocopherols protects against rancidity.
Our preservative system slows the rate of oxidation and allows for an extended shelf life.
Wet foods, such as IAMS™ ProActive Health™ with Chicken and Whole Grain Rice Pate, do not require preservatives because they are preserved by packaging. When the ingredients are mixed and ready for cooking, the mixture is packed into cans, trays or pouches and cooked in a retort. Similar in principle to a pressure cooker, the retort sterilizes and preserves the product.
The cans, trays or pouches are then cooled under conditions that assure product sterility and container integrity.
Thorough shelf-life testing is conducted on all our products. In general, shelf lives for various types of products are:
24 months for wet foods
16 months for dry foods
12 months for biscuits
By using a preservative system in our dry dog food and preservation through packaging in our wet dog food, IAMS makes sure the food your dog eats is well-balanced and nutritionally beneficial.

Most humans recognize a hug as a sign of affection and friendship. In an IAMS™ survey*, 83% of dog parents say their dog likes hugs too. But how do dogs feel about them? Bring it in! We’re going to try and get our arms around this question.

Sure, some dogs enjoy a good canine cuddle, but usually only with their owner or household members. Otherwise, they don’t really care for it. “Hugging is too much and overwhelming for many dogs and should be discouraged if the dog doesn’t know the individual very well,” advises
Opens a new windowJames Serpell, B.S., Ph.D., Professor of Humane Ethics & Animal Welfare at the University of Pennsylvania School of Veterinary Medicine.
There are a number of reasons for this:
Hugging is a human behavior, not a dog behavior. They’re just not physically built for that kind of interaction. We stand upright, so we face people. Dogs are on all fours, so it’s an unnatural act for them. They much prefer a friendly sniff to greet other dogs.
To dogs, a hug is seen as a very dominant form of behavior; it feels like a stranger is trying to assert control over them. It can be quite stressful, especially if done by someone they’re not familiar with.
Since ancient dog days, canines’ first instinctive line of defense has been to run away from danger. Hugging takes this primal option away and can make them feel trapped and confined. Remember when you were a kid getting hugged by that loud great aunt you’ve never met at your dad’s second cousin’s wedding? That’s kind of what your dog is feeling. Who is this? What are they doing? They want to escape too.

You can usually tell by their body language, says
Opens a new windowDr. Jo Gale, BVetMed CertLAS MRCVS, Senior Manager, Global Science Advocacy at Waltham Petcare Science Institute: “Watch for trembling, trying to get away, raised hackles or whites around their eyes. It’s very important to pay attention to this behavior and respect it.”
Don’t worry if your dog doesn’t want to hug it out. There are plenty of healthier ways you can show them you’re still their best friend:
*Surveyed U.S. dog owners, age 18+
Sample Size: n=201
Fielded May 8-10, 2020