Most humans recognize a hug as a sign of affection and friendship. In an IAMS™ survey*, 83% of dog parents say their dog likes hugs too. But how do dogs feel about them? Bring it in! We’re going to try and get our arms around this question.

Sure, some dogs enjoy a good canine cuddle, but usually only with their owner or household members. Otherwise, they don’t really care for it. “Hugging is too much and overwhelming for many dogs and should be discouraged if the dog doesn’t know the individual very well,” advises
Opens a new windowJames Serpell, B.S., Ph.D., Professor of Humane Ethics & Animal Welfare at the University of Pennsylvania School of Veterinary Medicine.
There are a number of reasons for this:
Hugging is a human behavior, not a dog behavior. They’re just not physically built for that kind of interaction. We stand upright, so we face people. Dogs are on all fours, so it’s an unnatural act for them. They much prefer a friendly sniff to greet other dogs.
To dogs, a hug is seen as a very dominant form of behavior; it feels like a stranger is trying to assert control over them. It can be quite stressful, especially if done by someone they’re not familiar with.
Since ancient dog days, canines’ first instinctive line of defense has been to run away from danger. Hugging takes this primal option away and can make them feel trapped and confined. Remember when you were a kid getting hugged by that loud great aunt you’ve never met at your dad’s second cousin’s wedding? That’s kind of what your dog is feeling. Who is this? What are they doing? They want to escape too.

You can usually tell by their body language, says
Opens a new windowDr. Jo Gale, BVetMed CertLAS MRCVS, Senior Manager, Global Science Advocacy at Waltham Petcare Science Institute: “Watch for trembling, trying to get away, raised hackles or whites around their eyes. It’s very important to pay attention to this behavior and respect it.”
Don’t worry if your dog doesn’t want to hug it out. There are plenty of healthier ways you can show them you’re still their best friend:
*Surveyed U.S. dog owners, age 18+
Sample Size: n=201
Fielded May 8-10, 2020
Teeth are important players in the digestive process.
As teeth grind up food, debris accumulates on the tooth surface and attracts bacteria. This accumulation of debris and bacteria is called plaque. Plaque is easily removed from teeth by brushing—that is, when teeth are brushed frequently.
If the plaque isn't brushed away, mineral deposits cause it to harden on the teeth. This is called tartar. Dark yellow or brown accumulations on the teeth are indicators of tartar, which is difficult to remove.
If left untreated, plaque can lead to damage of the gums (gingivitis) or the jawbones and teeth (periodontitis).
Keeping a pet’s teeth and gums healthy involves regular brushing and professional cleaning. Unfortunately, many owners have problems brushing their dogs’ teeth on a regular basis.
Special diets also can help reduce tartar buildup between cleanings. Most dental diets are formulated with a tough kibble that is texturized to scrape off some plaque.
Our dental technology uses a patent-pending manufacturing process that enables dry-food kibbles to control tartar buildup. This process does not affect the nutrient content of the food or the size of the kibbles.
IAMS™ researchers have looked at the effects of feeding dogs dry diets with our dental technology. In each of these studies, two groups of animals were fed our formula, either with (control) or without our dental technology.
All animals had their teeth thoroughly cleaned.
After 28 days of eating one diet, animals’ teeth were examined for tartar.
All animals then received another thorough cleaning.
Then diets were switched for another feeding period.
In dogs, the diets featuring our dental technology reduced tartar accumulation as much as 50% compared to dogs fed the control diet.'