Chicken, a complete protein source, is a key ingredient in IAMS™ dog foods, including IAMS™ ProActive Health™ Adult MiniChunks. As an animal-based protein, chicken can help maintain your dog’s muscle structure and naturally provides all the amino acids essential to carnivorous animals such as dogs. Plus, chicken adds great flavor.
Learn more about chicken’s role in your dog’s complete, well-balanced diet.
Common chicken ingredients in dog food include chicken, chicken meal, chicken byproduct meal and chicken fat:
Another common chicken-based ingredient is natural chicken flavor, also called chicken digest. Natural chicken flavor adds palatability and nutrients. It is high-quality protein and fat material that has been reduced to amino and fatty acids to improve flavor through an enzymatic process.
Internal organs are rich sources of protein, fats and minerals, such as iron, that are essential to dog health and add to the palatability of the pet food. Including some ground bone provides a good source of minerals, such as calcium. Some pet-food manufacturers formulate their products without such ingredients to appeal to dog owners, rather than to help dogs achieve optimal health. However, the nutritional needs of dogs are not the same as the nutritional needs of humans.
Dried chicken-protein sources in our chicken-based dog foods undergo an extra refining process. Refined chicken meal and chicken byproduct meal are excellent and complete sources of protein because they naturally contain each of the amino acids that are essential to dogs.


Most humans recognize a hug as a sign of affection and friendship. In an IAMS™ survey*, 83% of dog parents say their dog likes hugs too. But how do dogs feel about them? Bring it in! We’re going to try and get our arms around this question.

Sure, some dogs enjoy a good canine cuddle, but usually only with their owner or household members. Otherwise, they don’t really care for it. “Hugging is too much and overwhelming for many dogs and should be discouraged if the dog doesn’t know the individual very well,” advises
Opens a new windowJames Serpell, B.S., Ph.D., Professor of Humane Ethics & Animal Welfare at the University of Pennsylvania School of Veterinary Medicine.
There are a number of reasons for this:
Hugging is a human behavior, not a dog behavior. They’re just not physically built for that kind of interaction. We stand upright, so we face people. Dogs are on all fours, so it’s an unnatural act for them. They much prefer a friendly sniff to greet other dogs.
To dogs, a hug is seen as a very dominant form of behavior; it feels like a stranger is trying to assert control over them. It can be quite stressful, especially if done by someone they’re not familiar with.
Since ancient dog days, canines’ first instinctive line of defense has been to run away from danger. Hugging takes this primal option away and can make them feel trapped and confined. Remember when you were a kid getting hugged by that loud great aunt you’ve never met at your dad’s second cousin’s wedding? That’s kind of what your dog is feeling. Who is this? What are they doing? They want to escape too.

You can usually tell by their body language, says
Opens a new windowDr. Jo Gale, BVetMed CertLAS MRCVS, Senior Manager, Global Science Advocacy at Waltham Petcare Science Institute: “Watch for trembling, trying to get away, raised hackles or whites around their eyes. It’s very important to pay attention to this behavior and respect it.”
Don’t worry if your dog doesn’t want to hug it out. There are plenty of healthier ways you can show them you’re still their best friend:
*Surveyed U.S. dog owners, age 18+
Sample Size: n=201
Fielded May 8-10, 2020