Your dog needs antioxidants to help promote a healthy immune system. This is why every IAMS™ dog formula contains optimal levels of these nutrients.
Antioxidants are important naturally occurring nutrients that help maintain your dog’s health by slowing the destructive oxidative process of cellular molecules. IAMS research is advancing antioxidant nutrients for senior dogs — and the benefit is improved immune function.
Discover how the antioxidants in IAMS products can benefit your dog’s health in a number of ways.
Antioxidants are found naturally in the body and in plants such as fruits and vegetables. Common antioxidants include vitamin A, vitamin C, vitamin E and certain compounds called carotenoids (like lutein and beta-carotene). When antioxidants are part of a dog’s complete diet, they can provide the following benefits:
As cells function normally in the body, they produce damaged molecules called free radicals. These free radicals are highly unstable and steal components from other cellular molecules, such as fat, protein or DNA, thereby spreading the damage.
This damage continues in a chain reaction, and entire cells soon become damaged and die. This process is called peroxidation. Peroxidation is useful because it helps the body destroy cells that have outlived their usefulness, and it kills germs and parasites. However, when left unchecked, peroxidation also destroys or damages healthy cells.
Antioxidants help prevent widespread cellular destruction by willingly donating components to stabilize free radicals. More importantly, antioxidants return to the surface of the cell to stabilize rather than damage other cellular components.
When there are not enough antioxidants to hold peroxidation in check, free radicals begin damaging healthy cells, which can lead to problems. For example, free radical damage to immune cells can lead to an increased risk of infections.
Recent research has examined the benefits of certain antioxidants on the immune response of dogs, and the results of these studies indicated that antioxidants are important in helping dogs maintain a healthy immune system.
IAMS adult and puppy formulas contain optimal levels of antioxidants such as:
| Antioxidant | Source | Function |
|---|---|---|
| Vitamin E | Plant oil extract and tocopherols | Optimizes immune system’s T-cell activation |
| Beta-carotene | Vitamin premix, corn meal, chicken by-product meal and chicken fat | Optimizes types of cell present in the blood, increases antibody levels in the blood |

Most humans recognize a hug as a sign of affection and friendship. In an IAMS™ survey*, 83% of dog parents say their dog likes hugs too. But how do dogs feel about them? Bring it in! We’re going to try and get our arms around this question.

Sure, some dogs enjoy a good canine cuddle, but usually only with their owner or household members. Otherwise, they don’t really care for it. “Hugging is too much and overwhelming for many dogs and should be discouraged if the dog doesn’t know the individual very well,” advises
Opens a new windowJames Serpell, B.S., Ph.D., Professor of Humane Ethics & Animal Welfare at the University of Pennsylvania School of Veterinary Medicine.
There are a number of reasons for this:
Hugging is a human behavior, not a dog behavior. They’re just not physically built for that kind of interaction. We stand upright, so we face people. Dogs are on all fours, so it’s an unnatural act for them. They much prefer a friendly sniff to greet other dogs.
To dogs, a hug is seen as a very dominant form of behavior; it feels like a stranger is trying to assert control over them. It can be quite stressful, especially if done by someone they’re not familiar with.
Since ancient dog days, canines’ first instinctive line of defense has been to run away from danger. Hugging takes this primal option away and can make them feel trapped and confined. Remember when you were a kid getting hugged by that loud great aunt you’ve never met at your dad’s second cousin’s wedding? That’s kind of what your dog is feeling. Who is this? What are they doing? They want to escape too.

You can usually tell by their body language, says
Opens a new windowDr. Jo Gale, BVetMed CertLAS MRCVS, Senior Manager, Global Science Advocacy at Waltham Petcare Science Institute: “Watch for trembling, trying to get away, raised hackles or whites around their eyes. It’s very important to pay attention to this behavior and respect it.”
Don’t worry if your dog doesn’t want to hug it out. There are plenty of healthier ways you can show them you’re still their best friend:
*Surveyed U.S. dog owners, age 18+
Sample Size: n=201
Fielded May 8-10, 2020