Your dog needs antioxidants to help promote a healthy immune system. This is why every IAMS™ dog formula contains optimal levels of these nutrients.
Antioxidants are important naturally occurring nutrients that help maintain your dog’s health by slowing the destructive oxidative process of cellular molecules. IAMS research is advancing antioxidant nutrients for senior dogs — and the benefit is improved immune function.
Discover how the antioxidants in IAMS products can benefit your dog’s health in a number of ways.
Antioxidants are found naturally in the body and in plants such as fruits and vegetables. Common antioxidants include vitamin A, vitamin C, vitamin E and certain compounds called carotenoids (like lutein and beta-carotene). When antioxidants are part of a dog’s complete diet, they can provide the following benefits:
As cells function normally in the body, they produce damaged molecules called free radicals. These free radicals are highly unstable and steal components from other cellular molecules, such as fat, protein or DNA, thereby spreading the damage.
This damage continues in a chain reaction, and entire cells soon become damaged and die. This process is called peroxidation. Peroxidation is useful because it helps the body destroy cells that have outlived their usefulness, and it kills germs and parasites. However, when left unchecked, peroxidation also destroys or damages healthy cells.
Antioxidants help prevent widespread cellular destruction by willingly donating components to stabilize free radicals. More importantly, antioxidants return to the surface of the cell to stabilize rather than damage other cellular components.
When there are not enough antioxidants to hold peroxidation in check, free radicals begin damaging healthy cells, which can lead to problems. For example, free radical damage to immune cells can lead to an increased risk of infections.
Recent research has examined the benefits of certain antioxidants on the immune response of dogs, and the results of these studies indicated that antioxidants are important in helping dogs maintain a healthy immune system.
IAMS adult and puppy formulas contain optimal levels of antioxidants such as:
| Antioxidant | Source | Function | 
|---|---|---|
| Vitamin E | Plant oil extract and tocopherols | Optimizes immune system’s T-cell activation | 
| Beta-carotene | Vitamin premix, corn meal, chicken by-product meal and chicken fat | Optimizes types of cell present in the blood, increases antibody levels in the blood  | 

 
 Even if a pet food is formulated to provide all of the essential nutrients required by a dog, it is of little value if the animal will not eat it. Quality pet foods are carefully formulated not only to be highly nutritious but also to be highly palatable.
Palatability is a term used to describe how well a dog likes the taste, smell, and texture of a food. A premium dog-food manufacturer spends a considerable amount of time conducting controlled feeding studies to determine the right combination of ingredients and processing techniques to produce a nutritious, palatable food.
There are two ways to test and measure the palatability of a dog food:
First Bite: The first palatability test is called the “first bite” preference. This measures the dog's first impression of a food's aroma and appearance.
 
Total Volume: Because the novelty of a new diet can cause highs and lows in first-bite tests, a second test is conducted called “total volume” measurement. Total volume determines the staying power or ability of a diet to maintain the animal's interest over time. This is the dog’s overall choice of a food based on taste, texture, and nutrition for the entire test period.
In order to obtain and interpret accurate results, palatability studies must be performed by experienced animal technicians and the data analyzed by research nutritionists. Feeding studies are conducted by offering an animal two bowls of food at the same time. Each bowl contains a different diet that has been carefully weighed and recorded.
 
The technician observes which food the dog chooses to eat first, and then records that as the first-bite preference. After a specific time period, bowls are removed and any remaining food is weighed and recorded. Diets also are switched from left to right each day of the study to ensure that dogs are not eating one diet simply out of habit.
 
The total-volume measurement is determined by calculating the difference between the beginning and ending weights of each food. This procedure is repeated using the same two diets with the same group of dogs for five days. At the end of the five-day study, all observations and data are compiled and analyzed to determine the overall palatability of each diet.
Dogs are attracted by not only the taste of a food, but also to its sight, aroma, and texture. Dogs are particularly interested in the smell of food.
Liquid digest is simply protein that is enzymatically broken down into amino acids, which are the building blocks of protein. The enzymatic process reduces large protein pieces to smaller protein pieces and free amino acids. By adding small amounts of acid, the enzymatic or digestive reaction is stopped and a stable liquid ingredient is produced. After a dry-food formula is cooked, formed into kibbles, and dried, the liquid digest is sprayed evenly on the outside of the dry kibbles. This is called “enrobing.” Not only does the liquid digest make the food highly palatable, but it also adds to the overall digestibility of the food.
Yes. We use liquid digest made from chicken to enhance the palatability of dry foods and to contribute to the nutritional value of the diet. Some pet foods include flavor enhancers, such as onion powder, which simply mask the aroma and taste of the ingredients and provide no nutritional benefits to the animal.